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sia shetty

Unlocking Business I... • 2m

India’s Got Latent was a Disaster… But It Made ₹45.5 Lakh per Episode! 💸🔥 Samay Raina’s hilarious talent show pulled in over 200M views and raked in ₹1.8 CR per month—making it the most profitable Indian YouTube show ever! 🤯 Here’s the breakdown of this revenue masterclass 👇 1️⃣ Subscription Revenue – ₹1.35 CR 💰 225,000 paid subscribers 💳 Monthly price: ₹60 📈 Total: ₹1.35 CR (the biggest piece of the pie 🍰) 2️⃣ Brand Sponsorship – ₹40 Lakh 👀 40L average monthly views 🤝 Brands typically pay 1x the avg. reach 💼 Total: ₹40 Lakh 3️⃣ YouTube Ads – ₹4 Lakh 📺 40L monthly views 💵 YouTube India pays ₹1L per 10L views 🤑 Total: ₹4 Lakh (barely 2% of revenue!) 4️⃣ Live Ticket Sales – ₹0 🎟 All ticket sales went to the winner as per the show's format—smart move to boost engagement! 👏 Total Revenue: ₹1.8 CR/month 🚀 🗓 Episodes per month: 4 💵 Per episode revenue: ₹45.5 Lakh 💡 Takeaways for Content Creators: ✅ Subscriptions > Ads – The real money is in a loyal community! ✅ Brand Deals Matter – Sponsorships covered 22% of the revenue! ✅ YouTube Ads are Overrated – They made up just 2.2% of earnings! ✅ IP Creation is the Future – The show’s format & brand could be monetized long-term! Say what you will about IGL, but this was a monetization masterclass! 🏆💰 What do you think—would you pay for a YouTube show? 🤔 Drop your thoughts below! 👇

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India's Got Latent was a disaster, but it made 45.5 lakhs every episode. Samay Raina's hilarious talent show clocked over 200 million views and Rs 1.8 CR in revenue monthly - the highest ever from any Indian YouTube show. 🙌 Let us see how: 👇 i)

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total Q2 FY25 Revenue : ₹4,799 cr

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Anonymous

Anonymous

Hey I am on Medial • 23d

Is this market size good ? 13,345 cr total market size (method : this much is revenue generated by all the companies in the industry)

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