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Helixworks Technologies • 10d
1. TAM (Total Addressable Market) The total demand for your product or service if you had 100% market share. Think: how big is the entire universe for your offering? 2. SAM (Serviceable Available Market) The portion of TAM your product can serve, based on geography, regulations, pricing, etc. Think: how much of the total market can you realistically serve today? 3. SOM (Serviceable Obtainable Market) The portion of SAM you can capture in the short-to-mid term, given your current resources and go-to-market strategy. Think: how much can you reasonably win in the next 3–5 years?
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