On My Way • 3m
Naaptol: The ₹1,000 Crore TV Shopping Empire You Forgot About Back when e-commerce was still finding its feet, Naaptol was running 24/7 ads on TV, selling everything from non-stick cookware to “magic” weight loss belts. Founded in 2008, it cracked Tier-2 and Tier-3 markets in a way Flipkart and Amazon couldn’t—by making shopping as easy as a phone call. By 2015, Naaptol had raised ₹1,000 Cr+ ($121M) from investors like NEA, JP Morgan, and Mitsui & Co. It scaled to 5,000+ products, 250 sellers, and 100 categories, all while staying true to its TV-first model. Even today, 85% of its sales come from beyond metros. While flashy D2C brands fight for Instagram ads, Naaptol quietly built an empire with old-school television. And somehow, it’s still in the game.
Front end developmen... • 6m
Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveries—it’s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec
See MorePassionate about Pos... • 2m
Perplexity's Bold Move: Becoming the Next Google? CEO Aravind Srinivas revealed that Perplexity is building its own browser, Comet, to track user behavior outside the app — aiming to sell premium ads with better targeting. 🔹 Collects browsing, sho
See MoreMy mind to me a king... • 4m
Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.
See MoreIn God We Trust, The... • 1m
How 3 cousins from Punjab turned a ₹10 desi drink into a ₹300 Cr empire 💥" In 2017, 3 cousins from Fatehgarh, Punjab sat down with a goal: 🗣️ “Let’s make India drink its own taste again.” While MNCs pushed sugary colas, they bottled up: Zeera
See MoreFounder at Vehiclesu... • 4m
How Text Behind Image Became a High-Traffic Niche Tool – My Experience Text Behind Image was originally created by Rexan Wong, and it quickly became a hit among YouTubers, marketers, and designers. The keyword "Text Behind Image" surged to 60,000+ m
See MoreMy mind to me a king... • 4m
Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
See MoreSimplicity is the ul... • 1y
“3 months away from my Start Up“ Hello Medials, As mentioned in the last post I will be putting updates here for my Start Up. This is BTS for one of our skit shooting. Television Commercial (TVC). When I used to look at the TV ads either I avoide
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