Back
Rohan A
On My WayĀ ā¢Ā 4m
Naaptol: The ā¹1,000 Crore TV Shopping Empire You Forgot About Back when e-commerce was still finding its feet, Naaptol was running 24/7 ads on TV, selling everything from non-stick cookware to āmagicā weight loss belts. Founded in 2008, it cracked Tier-2 and Tier-3 markets in a way Flipkart and Amazon couldnātāby making shopping as easy as a phone call. By 2015, Naaptol had raised ā¹1,000 Cr+ ($121M) from investors like NEA, JP Morgan, and Mitsui & Co. It scaled to 5,000+ products, 250 sellers, and 100 categories, all while staying true to its TV-first model. Even today, 85% of its sales come from beyond metros. While flashy D2C brands fight for Instagram ads, Naaptol quietly built an empire with old-school television. And somehow, itās still in the game.
More like this
Recommendations from Medial
Akshat kumar Jain
Front end developmen...Ā ā¢Ā 7m
Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveriesāitās quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec
See More
Anonymous
Hey I am on MedialĀ ā¢Ā 1y
SHOPPING WARS šŖš Walmart Takes Amazon Battle Into New Virtual Spaces ā¢ Walmart launches Walmart Realm, a gamified marketplace with influencer-led virtual shops. ā¢ The virtual shops offer fashion and beauty goods in 2-dimensional virtual environm
See More
Chamarti Sreekar
Passionate about Pos...Ā ā¢Ā 3m
Perplexity's Bold Move: Becoming the Next Google? CEO Aravind Srinivas revealed that Perplexity is building its own browser, Comet, to track user behavior outside the app ā aiming to sell premium ads with better targeting. š¹ Collects browsing, sho
See More
Mohammad Asaad Sayed
My mind to me a king...Ā ā¢Ā 5m
Reliance Communications: Advertising Strategy & Effectiveness š 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : āHar Indian ka phoneā ā Emotional connection with the masses.
See More
CA Jasmeet Singh
In God We Trust, The...Ā ā¢Ā 2m
How 3 cousins from Punjab turned a ā¹10 desi drink into a ā¹300 Cr empire š„" In 2017, 3 cousins from Fatehgarh, Punjab sat down with a goal: š£ļø āLetās make India drink its own taste again.ā While MNCs pushed sugary colas, they bottled up: Zeera
See More
Saurav Revankar
Founder at Vehiclesu...Ā ā¢Ā 4m
How Text Behind Image Became a High-Traffic Niche Tool ā My Experience Text Behind Image was originally created by Rexan Wong, and it quickly became a hit among YouTubers, marketers, and designers. The keyword "Text Behind Image" surged to 60,000+ m
See More
Rohith R
I help businesses to...Ā ā¢Ā 8m
90s Kids out there, Do you remember these ads, "Washing powder nirma"šŗ Fevicol's egg and chicken adš Amul butter adsš and lot more... You see most of the millennials and boomers loves those 80s and 90s ads showed on tv and still watches them
See More
Mohammad Asaad Sayed
My mind to me a king...Ā ā¢Ā 5m
Fair & Lovely: A Deep Dive into Its Marketing Strategy š 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
See More
vishakha Jangir
Ā ā¢Ā
Set2ScoreĀ ā¢Ā 15d
š²š¬% š¼š³ ššš®šæššš½š š³šš»š±š²š± šÆš šš¶ššš®šš²šØš½ in FY24ā25 are from Tier II/III cities, including Jaipur, Nashik, Indore, Bhopal, and Nagpur. These startups are raising seed rounds between ā¹25 lakh and ā¹2.5 crore, with some exceptio
See More
Varshil Patel
Simplicity is the ul...Ā ā¢Ā 1y
ā3 months away from my Start Upā Hello Medials, As mentioned in the last post I will be putting updates here for my Start Up. This is BTS for one of our skit shooting. Television Commercial (TVC). When I used to look at the TV ads either I avoide
See More
Download the medial app to read full posts, comements and news.