On My Wayย โขย 3m
Naaptol: The โน1,000 Crore TV Shopping Empire You Forgot About Back when e-commerce was still finding its feet, Naaptol was running 24/7 ads on TV, selling everything from non-stick cookware to โmagicโ weight loss belts. Founded in 2008, it cracked Tier-2 and Tier-3 markets in a way Flipkart and Amazon couldnโtโby making shopping as easy as a phone call. By 2015, Naaptol had raised โน1,000 Cr+ ($121M) from investors like NEA, JP Morgan, and Mitsui & Co. It scaled to 5,000+ products, 250 sellers, and 100 categories, all while staying true to its TV-first model. Even today, 85% of its sales come from beyond metros. While flashy D2C brands fight for Instagram ads, Naaptol quietly built an empire with old-school television. And somehow, itโs still in the game.
Front end developmen...ย โขย 6m
Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveriesโitโs quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec
See MoreHey I am on Medialย โขย 1y
SHOPPING WARS ๐ช๐ Walmart Takes Amazon Battle Into New Virtual Spaces โข Walmart launches Walmart Realm, a gamified marketplace with influencer-led virtual shops. โข The virtual shops offer fashion and beauty goods in 2-dimensional virtual environm
See MorePassionate about Pos...ย โขย 2m
Perplexity's Bold Move: Becoming the Next Google? CEO Aravind Srinivas revealed that Perplexity is building its own browser, Comet, to track user behavior outside the app โ aiming to sell premium ads with better targeting. ๐น Collects browsing, sho
See MoreMy mind to me a king...ย โขย 4m
Reliance Communications: Advertising Strategy & Effectiveness ๐ 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : โHar Indian ka phoneโ โ Emotional connection with the masses.
See MoreIn God We Trust, The...ย โขย 1m
How 3 cousins from Punjab turned a โน10 desi drink into a โน300 Cr empire ๐ฅ" In 2017, 3 cousins from Fatehgarh, Punjab sat down with a goal: ๐ฃ๏ธ โLetโs make India drink its own taste again.โ While MNCs pushed sugary colas, they bottled up: Zeera
See MoreFounder at Vehiclesu...ย โขย 4m
How Text Behind Image Became a High-Traffic Niche Tool โ My Experience Text Behind Image was originally created by Rexan Wong, and it quickly became a hit among YouTubers, marketers, and designers. The keyword "Text Behind Image" surged to 60,000+ m
See MoreI help businesses to...ย โขย 8m
90s Kids out there, Do you remember these ads, "Washing powder nirma"๐บ Fevicol's egg and chicken ad๐ Amul butter ads๐ and lot more... You see most of the millennials and boomers loves those 80s and 90s ads showed on tv and still watches them
See MoreMy mind to me a king...ย โขย 4m
Fair & Lovely: A Deep Dive into Its Marketing Strategy ๐ 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
See MoreSimplicity is the ul...ย โขย 1y
โ3 months away from my Start Upโ Hello Medials, As mentioned in the last post I will be putting updates here for my Start Up. This is BTS for one of our skit shooting. Television Commercial (TVC). When I used to look at the TV ads either I avoide
See MoreCHAIRMAN - BITEX IND...ย โขย 1y
Strategy For Startup Growth โ ( 2 ) 4Th part of 4P strategy and please read my all previous parts for better understanding of strategy and questions . 4. PROMOTION โ How can I make my message reach the right audiences ? Which of the following
See MoreDownload the medial app to read full posts, comements and news.