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Rohan A
On My Way • 3m
Naaptol: The ₹1,000 Crore TV Shopping Empire You Forgot About Back when e-commerce was still finding its feet, Naaptol was running 24/7 ads on TV, selling everything from non-stick cookware to “magic” weight loss belts. Founded in 2008, it cracked Tier-2 and Tier-3 markets in a way Flipkart and Amazon couldn’t—by making shopping as easy as a phone call. By 2015, Naaptol had raised ₹1,000 Cr+ ($121M) from investors like NEA, JP Morgan, and Mitsui & Co. It scaled to 5,000+ products, 250 sellers, and 100 categories, all while staying true to its TV-first model. Even today, 85% of its sales come from beyond metros. While flashy D2C brands fight for Instagram ads, Naaptol quietly built an empire with old-school television. And somehow, it’s still in the game.
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