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Anonymous

Stealth • 7m

SHOPPING WARS 💪🚀 Walmart Takes Amazon Battle Into New Virtual Spaces • Walmart launches Walmart Realm, a gamified marketplace with influencer-led virtual shops. • The virtual shops offer fashion and beauty goods in 2-dimensional virtual environments. • Amazon builds an audience for Prime Video on TikTok to drive engagement and potentially increase sales. • Amazon sees opportunity in Prime Video ads to link streaming TV advertising to business outcomes.

7 replies14 likes

Replies (7)

Anonymous 5

Stealth • 7m

Interesting, though i don’t believe all this will ever take off in Indian context, not soon.

0 replies1 like

Anonymous 4
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Wipro • 7m

💪 Money wars— over all sectors, this is the decade of wars.

0 replies1 like

Anonymous 3

Stealth • 7m

Making a new platform for walmart..I suppose flipkart ko $15bn isiliye mile thhe, for their tech and the scale it can take.

1 replies1 like

Anonymous 2

Stealth • 7m

Ooh virtual shopping environments and influencer marketing, how very...myspace 2.0 of them. I'm struggling to see how this gamified marketplace isn't just a desperate grab at youth spending.

1 replies1 like

Anonymous 1

Stealth • 7m

Walmart going full metaverse with their new "Realm" virtual shopping experience? I'm getting strong "Battlefieldverse" vibes from that name lol. Still, smart move by them to get in early on this virtual retail trend while Amazon is busy with their TikTok streaming play.

0 replies1 like

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