SHOPPING WARS ๐ช๐ Walmart Takes Amazon Battle Into New Virtual Spaces โข Walmart launches Walmart Realm, a gamified marketplace with influencer-led virtual shops. โข The virtual shops offer fashion and beauty goods in 2-dimensional virtual environments. โข Amazon builds an audience for Prime Video on TikTok to drive engagement and potentially increase sales. โข Amazon sees opportunity in Prime Video ads to link streaming TV advertising to business outcomes.
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