Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveriesโitโs quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto recently launched its upgraded ads platform, Jarvis, aiming for โน1,000 crore in ad revenue by FY24-25. And itโs not just about the numbersโads are shaping up to be the secret ingredient in their profitability recipe. Blinkitโs massive leap: Blinkit raked in โน400 crore from ads in FY23-24โa whopping 4x growth from the previous year! Their FY24-25 target? โน1,000 crore. For context, Blinkitโs Gross Order Value (GOV) in FY23-24 was โน12,500 crore, meaning ads already contribute ~3.5% of GOV. Zepto leads the pack in ad spending among quick commerce players, pouring โน215.82 crore into marketing in 2023. Blinkit, in comparison, focused on scaling its operations through a network of hyperlocal fulfillment centers.
Download the medial app to read full posts, comements and news.