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Akshat kumar Jain

Stealth • 1d

Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveries—it’s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto recently launched its upgraded ads platform, Jarvis, aiming for ₹1,000 crore in ad revenue by FY24-25. And it’s not just about the numbers—ads are shaping up to be the secret ingredient in their profitability recipe. Blinkit’s massive leap: Blinkit raked in ₹400 crore from ads in FY23-24—a whopping 4x growth from the previous year! Their FY24-25 target? ₹1,000 crore. For context, Blinkit’s Gross Order Value (GOV) in FY23-24 was ₹12,500 crore, meaning ads already contribute ~3.5% of GOV. Zepto leads the pack in ad spending among quick commerce players, pouring ₹215.82 crore into marketing in 2023. Blinkit, in comparison, focused on scaling its operations through a network of hyperlocal fulfillment centers.

3 replies5 likes

Replies (3)

Anonymous 3

Stealth • 23h

With their customer data and location-specific insights, quick commerce players offer advertisers precision like never before. Expect this space to evolve with personalized, dynamic ads that feel eerily relevant. Interesting times ahead, jsut hope they don't add items to the cart automatically

0 replies

Anonymous 2

Stealth • 1d

Ads are now part of the business DNA and quick commerce is the new billboard

0 replies

Anonymous 1

Stealth • 1d

Ads on platforms like Zepto and Blinkit are a genius move. These apps know exactly what customers want and when they want it.

0 replies

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