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Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveriesโitโs quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto recently launched its upgraded ads platform, Jarvis, aiming for โน1,000 crore in ad revenue by FY24-25. And itโs not just about the numbersโads are shaping up to be the secret ingredient in their profitability recipe. Blinkitโs massive leap: Blinkit raked in โน400 crore from ads in FY23-24โa whopping 4x growth from the previous year! Their FY24-25 target? โน1,000 crore. For context, Blinkitโs Gross Order Value (GOV) in FY23-24 was โน12,500 crore, meaning ads already contribute ~3.5% of GOV. Zepto leads the pack in ad spending among quick commerce players, pouring โน215.82 crore into marketing in 2023. Blinkit, in comparison, focused on scaling its operations through a network of hyperlocal fulfillment centers.
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Quick commerce unicorn Zepto recorded a 120% surge in revenue in FY24, growing from 2,026 crore in FY23 to โน4,455 crore. This growth is driven by a shift in consumer preferences, with more customers opting for 10-minute deliveries over traditional e-
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๐คฏFounders with Highest salary in India. --โญSupam Maheshwari (FirstCry) received an annual salary of โน103.8 crore in FY24. This marks a significant decrease from his โน200.7 crore salary in FY23. --โญNithin Kamath (Zerodha) Co-founder of the broker
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๐๐ผ๐ฎ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ณ๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐: ๐Financial Performance Overview. : Revenue: โน3,122 crore in FY24, a 5% decline from โน3,285 crore in FY23. Net Loss: Reduced by 47% to โน53.5 crore in FY24 from โน101 crore in FY23. EBIT
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Lenskart is preparing for an IPO at a valuation of $10 billion ๐ต( โน86,780 crore). โก๏ธ The company intends to file its Draft Red Herring Prospectus (DRHP) by May 2025, with the goal of listing on Indian stock exchanges before the end of the year. Th
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Zepto vs. Blinkit: Who Will Win the Quick Commerce Race? Hey everyone, Quick commerce is booming, and Zepto has been making waves with its 10-minute delivery promise. Blinkit, on the other hand, is already a big player in this space. What do you th
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