Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveriesâitâs quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto recently launched its upgraded ads platform, Jarvis, aiming for âš1,000 crore in ad revenue by FY24-25. And itâs not just about the numbersâads are shaping up to be the secret ingredient in their profitability recipe. Blinkitâs massive leap: Blinkit raked in âš400 crore from ads in FY23-24âa whopping 4x growth from the previous year! Their FY24-25 target? âš1,000 crore. For context, Blinkitâs Gross Order Value (GOV) in FY23-24 was âš12,500 crore, meaning ads already contribute ~3.5% of GOV. Zepto leads the pack in ad spending among quick commerce players, pouring âš215.82 crore into marketing in 2023. Blinkit, in comparison, focused on scaling its operations through a network of hyperlocal fulfillment centers.
Download the medial app to read full posts, comements and news.