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Akshat kumar Jain

Front end developmen...ย โ€ขย 6m

Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveriesโ€”itโ€™s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto recently launched its upgraded ads platform, Jarvis, aiming for โ‚น1,000 crore in ad revenue by FY24-25. And itโ€™s not just about the numbersโ€”ads are shaping up to be the secret ingredient in their profitability recipe. Blinkitโ€™s massive leap: Blinkit raked in โ‚น400 crore from ads in FY23-24โ€”a whopping 4x growth from the previous year! Their FY24-25 target? โ‚น1,000 crore. For context, Blinkitโ€™s Gross Order Value (GOV) in FY23-24 was โ‚น12,500 crore, meaning ads already contribute ~3.5% of GOV. Zepto leads the pack in ad spending among quick commerce players, pouring โ‚น215.82 crore into marketing in 2023. Blinkit, in comparison, focused on scaling its operations through a network of hyperlocal fulfillment centers.

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