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Ben Horowitz shares 4 principles for choosing a cofounder Picking the right cofounder is one of the most important decisions when starting a business. Here are four easy tips to guide you: 1. Don’t Choose Out of Fear: Starting a startup can feel

What is Marketing? Marketing is more than just selling—it’s about understanding people, creating value, and building trust. It’s the bridge between a brand and its audience, ensuring the right message reaches the right people at the right time. Ef

I really screwed up this time. I was searching for a tech cofounder on YC's cofounder match platform. To make my outreach messages sound professional, I ran them through ChatGPT for grammar refinement. Unbeknownst to me, ChatGPT added "[your name]" a

You know what’s worse than building an audience? Building an audience that doesn’t engage. Here’s a massive realization: Your followers don’t care about your product — they care about the value you provide. So how do you turn passive viewers

How to Find the Right Cofounder A cofounder isn’t just a partner; they’re someone who will share your highest highs, lowest lows, and sleepless nights. Define Your Non-Negotiables First Clarify what you need: Values alignment: Do they care about t

How to Find the Right Cofounder for Your Startup A cofounder isn’t just a partner; they’re someone who will share your highest highs, lowest lows, and sleepless nights. But how do you find ? 1. Define Your Non-Negotiables First Clarify what you nee

I’m in a Relationship ❤️… with My Startup. Building a startup is like being in a relationship with uncertainty—you wine and dine your ideas, only for reality to ghost you. First, you believe you’re the next big disruptor, then Google humbles you.

Everyone’s just memes. How bullshit can this get? Stock market crashes, and instead of thinking straight—it's all attention, attention, attention. Memes everywhere. Jokes everywhere. But no one's talking sense. As a commerce student, I get it—if yo

This Valentine’s Day, let’s give a shoutout to all the founders who: 💘 Take their pitch decks on more dates than actual people. 💰 Get ghosted by investors but keep swiping right on funding rounds. 🚀 Flirt with their MVP, hoping it falls f

Co-founders are the foundation of a startup. What no one tells you is that it's often better to have no co-founder than to have one who is slow, unresponsive, or too distracted with personal matters. A co-founder is like a life partner—get the right