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Ben Horowitz shares 4 principles for choosing a cofounder Picking the right cofounder is one of the most important decisions when starting a business. Here are four easy tips to guide you: 1. Don’t Choose Out of Fear: Starting a startup can feel

Best Story Wins! One of the best chapter by Morgan Housel, in his book Same as Ever is - "Best Story Wins." This is a super important fundamental lesson for business on communications, as most business do not focus on getting their message message

I really screwed up this time. I was searching for a tech cofounder on YC's cofounder match platform. To make my outreach messages sound professional, I ran them through ChatGPT for grammar refinement. Unbeknownst to me, ChatGPT added "[your name]" a

You know what’s worse than building an audience? Building an audience that doesn’t engage. Here’s a massive realization: Your followers don’t care about your product — they care about the value you provide. So how do you turn passive viewers

What is Marketing? Marketing is more than just selling—it’s about understanding people, creating value, and building trust. It’s the bridge between a brand and its audience, ensuring the right message reaches the right people at the right time. Ef

How to Find the Right Cofounder for Your Startup A cofounder isn’t just a partner; they’re someone who will share your highest highs, lowest lows, and sleepless nights. But how do you find ? 1. Define Your Non-Negotiables First Clarify what you nee

How to Find the Right Cofounder A cofounder isn’t just a partner; they’re someone who will share your highest highs, lowest lows, and sleepless nights. Define Your Non-Negotiables First Clarify what you need: Values alignment: Do they care about t

Most people chase outcomes. Founders slowly learn to sit with the process. This morning I am thinking about how building something meaningful rarely feels fast. It feels uncertain. Quiet. Sometimes lonely. There are days when nothing moves on the

Most buyers walk into conversations with this thought in mind: “I’m the buyer, so things should work my way.” It sounds logical at first, right? You’re the one spending money, so you expect things to align around you. But here’s the catch. That’s o

Playing it safe is the most dangerous move you can make. You think being careful will protect you. It won’t. It’ll trap you right where you are. Safe = average. Safe = forgotten. Safe = broke and frustrated while watching bolder people take your sp