Back

Ben Horowitz shares 4 principles for choosing a cofounder Picking the right cofounder is one of the most important decisions when starting a business. Here are four easy tips to guide you: 1. Don’t Choose Out of Fear: Starting a startup can feel

Best Story Wins! One of the best chapter by Morgan Housel, in his book Same as Ever is - "Best Story Wins." This is a super important fundamental lesson for business on communications, as most business do not focus on getting their message message

What is Marketing? Marketing is more than just selling—it’s about understanding people, creating value, and building trust. It’s the bridge between a brand and its audience, ensuring the right message reaches the right people at the right time. Ef

You know what’s worse than building an audience? Building an audience that doesn’t engage. Here’s a massive realization: Your followers don’t care about your product — they care about the value you provide. So how do you turn passive viewers

I really screwed up this time. I was searching for a tech cofounder on YC's cofounder match platform. To make my outreach messages sound professional, I ran them through ChatGPT for grammar refinement. Unbeknownst to me, ChatGPT added "[your name]" a

How to Find the Right Cofounder for Your Startup A cofounder isn’t just a partner; they’re someone who will share your highest highs, lowest lows, and sleepless nights. But how do you find ? 1. Define Your Non-Negotiables First Clarify what you nee

How to Find the Right Cofounder A cofounder isn’t just a partner; they’re someone who will share your highest highs, lowest lows, and sleepless nights. Define Your Non-Negotiables First Clarify what you need: Values alignment: Do they care about t

Playing it safe is the most dangerous move you can make. You think being careful will protect you. It won’t. It’ll trap you right where you are. Safe = average. Safe = forgotten. Safe = broke and frustrated while watching bolder people take your sp

I’m in a Relationship ❤️… with My Startup. Building a startup is like being in a relationship with uncertainty—you wine and dine your ideas, only for reality to ghost you. First, you believe you’re the next big disruptor, then Google humbles you.

Currently in 📍Mumbai Looking for a Cofounder – Let’s Build the Future Together I've been searching for a long time to find someone who thinks like me—someone who’s bold, visionary, and ready to challenge the status quo. If you're a builder, a think