Best Story Wins! One of the best chapter by Morgan Housel, in his book Same as Ever is - "Best Story Wins." This is a super important fundamental lesson for business on communications, as most business do not focus on getting their message message right - which makes them appear just like any of their business competitor. Best Story Wins! I highly recommend you to read that chapter as, it is super well researched & a very valuable piece of writing. It will hardly going to take you more than 30 mins. Most people in business do not understand, every business is a relationship business. People come to you, looking for an result - but, they keep coming back for who you are & for the relationship you have with them! More or less, you are in business of the relationship you have with the people coming in to your business.
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