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Vishu Bheda

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Medial • 4m

Ben Horowitz shares 4 principles for choosing a cofounder Picking the right cofounder is one of the most important decisions when starting a business. Here are four easy tips to guide you: 1. Don’t Choose Out of Fear: Starting a startup can feel stressful, but don’t rush into choosing a cofounder just because you’re anxious. Take your time to make the right decision. 2. Friendship Isn’t Enough: Being friends isn’t a strong enough reason to go into business together. As John D. Rockefeller said, “A friendship founded on business is better than a business founded on friendship.” 3. Work With Someone You Know and Respect: Choose someone you’ve known for a while, respect deeply, and can trust for the long term. Strong partnerships, like The Beatles, last because of mutual respect and teamwork. 4. Set Clear Roles and Fair Splits: Decide who will be the CEO early on and split equity fairly. A clear leader avoids confusion and ensures smooth decision-making. Choose your cofounder wisely—your startup’s success depends on it!

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