Ben Horowitz shares 4 principles for choosing a cofounder Picking the right cofounder is one of the most important decisions when starting a business. Here are four easy tips to guide you: 1. Donât Choose Out of Fear: Starting a startup can feel stressful, but donât rush into choosing a cofounder just because youâre anxious. Take your time to make the right decision. 2. Friendship Isnât Enough: Being friends isnât a strong enough reason to go into business together. As John D. Rockefeller said, âA friendship founded on business is better than a business founded on friendship.â 3. Work With Someone You Know and Respect: Choose someone youâve known for a while, respect deeply, and can trust for the long term. Strong partnerships, like The Beatles, last because of mutual respect and teamwork. 4. Set Clear Roles and Fair Splits: Decide who will be the CEO early on and split equity fairly. A clear leader avoids confusion and ensures smooth decision-making. Choose your cofounder wiselyâyour startupâs success depends on it!
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