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Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not

Nike's $4 Billion Tax Scam Nike has 2 companies: 1. 🇳🇱Netherlands - sells products, pays employees. 2. 🇧🇲Bermuda - has zero employees, but owns the Swoosh logo. Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda

Personal identity has become even more important than ever since the 21st century. Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP). We want to be part of

“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro

NIKE almost never show their products in their marketing campaign , they sell commodity a shoe that anybody can make in this world , YET when you think about them you NEVER think about shoes instead you think about sucess of great athletes and thats

Inspiring Ads by Clothing Brands: Mastering Emotion & Influence Great clothing ads don’t just sell fabric—they sell identity, aspiration, and belonging. The best brands understand this, turning simple campaigns into cultural moments. 1. Nike – “You

If You Just, Sell $1 Product to One Billion People, You will become a Billionaire !!! It's Simple 📈 🚀

Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 Accordi

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra