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Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not

Nike doesn’t sell shoes. They sell victory. That’s why “Just Do It” works —it speaks to the hero, not the product.

“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro

Personal identity has become even more important than ever since the 21st century. Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP). We want to be part of

Nike's $4 Billion Tax Scam Nike has 2 companies: 1. 🇳🇱Netherlands - sells products, pays employees. 2. 🇧🇲Bermuda - has zero employees, but owns the Swoosh logo. Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda

NIKE almost never show their products in their marketing campaign , they sell commodity a shoe that anybody can make in this world , YET when you think about them you NEVER think about shoes instead you think about sucess of great athletes and thats

Inspiring Ads by Clothing Brands: Mastering Emotion & Influence Great clothing ads don’t just sell fabric—they sell identity, aspiration, and belonging. The best brands understand this, turning simple campaigns into cultural moments. 1. Nike – “You

“When a founder sells, the business starts. When employees sell, the business grows. But when customers sell, the business scales." This is one of the greatest lessons I saw for startups

Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 Accordi