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gray man

Stealth • 1m

Personal identity has become even more important than ever since the 21st century. Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP). We want to be part of tribes and feel good about it. Think of Nike. When I say "Just do it" motivate you to do something? (Especially when you wear Nike shoes?)

6 replies10 likes

Replies (6)

Chamarti Sreekar

Stealth • 1m

I love how Nike taps into our desire for belonging and self expression

1 replies2 likes

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