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NIKE almost never show their products in their marketing campaign , they sell commodity a shoe that anybody can make in this world , YET when you think about them you NEVER think about shoes instead you think about sucess of great athletes and thats

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

On, a Swiss athletic footwear brand founded in 2010, quickly gained prominence by targeting both professional athletes and lifestyle consumers. Known for its unique CloudTec technology, On shoes provide a distinct cushioning and energy return, appeal

These pair of old sandals just sold for 1.8 crore rupees. You might think these don't even look like luxury designer shoes or rare sneakers. So why did someone pay 1.8 crores for them? Because these sandals were worn by Steve Jobs. Let me tell

🌟Ever wondered how Bengal's beloved dessert, Ledikeni, got its unique name? 🍬 This iconic sweet, a cousin of the classic roshogolla, has a story that’s as rich as its taste! Back in the 19th century, when the British ruled India, Lord Canning’s wi

User Personas: The Key to Building a Successful Startup (sometimes these might be enough to convince an investor) When building your startup, one of the most crucial aspects is understanding your users. This starts with clear documentation of the pr

Cool is not so nice: VICE The Spectacular Rise and Fall of Vice Media: In the early 2010s, Vice Media was the hottest name in new media. The company behind iconic documentaries like "The Vice Guide to Travel" and cutting-edge journalism was

Why are people going crazy over these weird rubber slippers called Crocs? Because they’ve become a fashion symbol, and behind it is one of the most brilliant brand comebacks. It all started in 2002, when three friends were chilling on a boat and no

Every successful business starts by solving a real problem. Am I right? Yes India’s diversity means urban customers often want convenience, while rural consumers prioritize affordability. Take Jio, which revolutionized digital access by providing af

The Power of Teamwork in Real Estate: Why Joining Forces Leads to Greater Success In the competitive world of real estate, success is often determined by the strength of your network, the quality of your support system and the collective expertise a