Passionate about Pos... • 5m
These pair of old sandals just sold for 1.8 crore rupees. You might think these don't even look like luxury designer shoes or rare sneakers. So why did someone pay 1.8 crores for them? Because these sandals were worn by Steve Jobs. Let me tell you the story behind the world's most expensive basic sandals. It started in 1774 when foot problems were considered normal and everyone lived with the pain. Johann Adam Birkenstock believed shoes should be designed for both health and comfort. His idea was so revolutionary that German doctors started prescribing his shoes. Then in 1896, master cobbler Conrad Birkenstock invented the footbed, a special design that molds to your unique foot shape. Each pair goes through 17 careful steps. While other brands chased fashion trends, Birkenstock focused on comfort. Today, that simple idea became a 72,000 crore company. The craziest part? Birkenstock went public in 2023. They raised 12,300 crore rupees in a single day. From treating foot pain in 1774 to becoming a global luxury brand worn by tech billionaires. This is how a family of German cobblers built an empire. By focusing on one simple thing, making comfortable shoes. So next time you see someone wearing Birkenstocks, remember, sometimes the simplest ideas create the biggest impact.
studypartnerfinder.c... • 1y
My idea is to create a sneaker rental startup, it would rent not only sneakers but formal function wear shoes or even hiking shoes , since the shoes we buy specifically for these occasions are usually worn 3-4 during the whole year, might as well ren
See MoreHistory always repea... • 6m
😳 Balenciaga has created shoes with a twist – the "The Zero" model consists of a sole... and that's it. 🖨️ The soles are printed with a 3D printer, making them ultra-light. The idea is that you hook the sole onto your big toe and walk around pract
See MoreBuilding Bharat • 1y
Idiocracy is an American dystopian movie from 2006. It's a must watch. The costume designer was struggling to find shoes that looked futuristic but were dumb enough that ni way anyone would ever wear a pair in real life. She stumbled upon a little
See MoreBusiness enthusiasti... • 1m
“Storyselling: Win Hearts Before You Win Sales Traditional marketing focuses on product features and prices, but storyselling shifts the focus to emotional connections. Instead of just saying, “Our product has X,” storyselling shows how the product
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