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Hey I am on Medialย โขย 10m
These pair of old sandals just sold for 1.8 crore rupees. You might think these don't even look like luxury designer shoes or rare sneakers. So why did someone pay 1.8 crores for them? Because these sandals were worn by Steve Jobs. Let me tell you the story behind the world's most expensive basic sandals. It started in 1774 when foot problems were considered normal and everyone lived with the pain. Johann Adam Birkenstock believed shoes should be designed for both health and comfort. His idea was so revolutionary that German doctors started prescribing his shoes. Then in 1896, master cobbler Conrad Birkenstock invented the footbed, a special design that molds to your unique foot shape. Each pair goes through 17 careful steps. While other brands chased fashion trends, Birkenstock focused on comfort. Today, that simple idea became a 72,000 crore company. The craziest part? Birkenstock went public in 2023. They raised 12,300 crore rupees in a single day. From treating foot pain in 1774 to becoming a global luxury brand worn by tech billionaires. This is how a family of German cobblers built an empire. By focusing on one simple thing, making comfortable shoes. So next time you see someone wearing Birkenstocks, remember, sometimes the simplest ideas create the biggest impact.
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