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Nandha Reddy
Co-Founder & CSO @Me...ย โขย 1m
User Personas: The Key to Building a Successful Startup (sometimes these might be enough to convince an investor) When building your startup, one of the most crucial aspects is understanding your users. This starts with clear documentation of the problem statement, breaking it down from the smallest details to the bigger picture. You need to anticipate how users would react, identify their challenges, and conduct perspective analysis to predict their behavior. If you're unsure, step into the field and ask them directly. How to Structure Your User Persona Research 1๏ธโฃ Identify Your Key Users: Who are they? (Customers, service providers, managers, etc.) What are their pain points? What influences their decisions? 2๏ธโฃ Step Into Their Shoes: Play the role of each stakeholder and analyze their needs. Document every interaction and expectation in a structured manner. For example, if you're building a quick commerce platform: As a customer, you expect fast delivery, affordable pricing, real-time tracking, and a seamless user experience. As a delivery partner, you need optimized routes with low traffic, weather-based amenities, safety measures, and proper training. As a dark store manager, you require a well-maintained inventory system, tracking of expiry dates, shift management, and operational efficiency. 3๏ธโฃ Market Analysis: Who are your competitors? What are they doing right? What makes your approach unique? Final Thought: Be Your Own First Customer! Before launching, test your product as if you were the customer. If it truly solves a real problem, youโre on the right track! Build with empathy. Solve real problems. Scale with confidence. ๐
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