🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

Atharva Deshmukh

Stealth • 3h

User Research 1] User Personas 2] User Interviews 3] Surveys and Questionnaire 4] Ethnographic Research PM's primary goal is to provide its users with what they want, something they'll want to keep coming back. Various research methods are used to study the needs of target customers, it includes user interviews, surveys, questionnaires, etc. Different teams in the organization require different types of user data, e.g. sales and marketing teams will need specific data which won't be useful for the engineering team. Quantitative User Research:- Quantitative is related to measuring something, this data is numbers-based and is easily countable. Qualitative User Research:- This type of user data is based on the quality of data, it focuses on how good the data is, rather than its quantity. Different Research Methods are:- 1) User Personas:- This is the fictional representation of the group of your product's ideal customer. e.g. a social media app will consider University students, age group between 25-40 as the group of the user research and then will collect data accordingly. 2) User Interviews:- The term is self-explanatory i.e. Interviews of the users, having a one-on-one conversation with current/potential users to identify the shortcomings/good points of the product. 3) Surveys and Questionnaire:- Periodic surveys are conducted by the companies in which questions are provided to target users, the data collected is then analyzed to improve the product for its current and future users 4) Ethnographic Research:- It helps to understand user behaviors, routines, cultures, and motivations in their natural surroundings. It helps the PM to understand the user's POV. There are various other methods as well that can be used for user research, but these are the most commonly used. Also, an early-stage company must be able to protect its customer data, after all, trust-building is an important aspect of being successful.

0 replies5 likes

Recommendations from Medial

Mridul Chandhok

Stealth • 3m

Research is an effective way to know your audience at a deeper level🌟 In my opinion rather than just doing a basic research like a survey or questionnaire. One must do an in depth research like - ✅ A qualitative research ( You should interview pe

0 replies5 likes

Venkat

Stealth • 4m

We know user behaviour is quickly changing everyday. On any app, is the previous data generated by users or the trends that they followed relevant for the future?

3 replies8 likes

Himanshu Diwaker

Stealth • 20d

Hi all , I am new here, as i have an idea to provide market research services for small startups or Business to elevate them. By conducting surveys and data analysis .

4 replies5 likes

Anonymous

Stealth • 4h

I just don't wanna depend only on the surveys so suggest some crazy ideas for collecting data

1 replies1 like

Anonymous

Stealth • 9m

I've built an webapp that enables users to book rooms. I already got some data through surveys that helps me to understand user perceptions. Also planning to build it as a mobile responsive web app. If you share what's the main thing that you're

8 replies8 likes

Anonymous

Stealth • 7m

Medial can create a feature for market research. Survey option: Aspiring startup founders can create surveys which can be shared on other platforms. There can be editable ready made survey forms which can then be posted by a user. The creator c

6 replies19 likes

Anonymous

Stealth • 11m

Hello Fellow Medial users !! I have an idea that could completely revolutnalise the overall architecture of data. So here is the idea. Consider 3 android devices, a user named "A" hastko log in to an app. He enters his password. The app communicates

7 replies9 likes

Mohammad jabir Shaikh

Stealth • 2m

running out some surveys for the market research hope people who are viewing it might contribute their valuable time in this initiative

0 replies3 likes

Havish Gupta

Stealth • 7m

How a single metric of data saved Duolingo? Back in 2015, Duolingo was struggling to keep users active. The data analysis team divided users into categories such as New User, Current User, Not Active Since a Week, etc and analysed each of them separ

5 replies8 likes

Yogesh Jamdade

Stealth • 6m

Usefull tools for startups: Tool for market research: Statista: Market Research at Your Fingertips Statista is a website offering market research and data on over 1 million topics across 170+ industries. It provides statistics, charts, and reports