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Mridul Chandhok
Entrepreneur and Ger...Ā ā¢Ā 11m
Research is an effective way to know your audience at a deeper levelš In my opinion rather than just doing a basic research like a survey or questionnaire. One must do an in depth research like - ā A qualitative research ( You should interview people about their experience about your product or similar product of your competitors ) ā A quantitative research( How many people are using the product in a particular region and what is the buying behavior like how often do they buy) ā Exploratory research is quite underrated. It helps you connecting to your audience at a deeper level( You explore their interests, what makes them buy a particular thing, what triggers the purchase) P.S- These research methods gather a lot of data to analyse deeply and help you make strategic decision According to you before starting out a basic research is good-to-go or a well-in depth research methods like above give you an extra edge to know your audience better?šš
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