Scaling without tracking and optimisation is like driving blindfolded. As a startup grows, the complexity multipliesโwhat worked at 10 users wonโt hold at 10,000. Tracking metrics and continuously optimising ensures resources arenโt wasted and growth remains sustainable. Take Amazon, for example. From a garage startup to a global tech giant, its success wasnโt just in selling booksโit was in obsessively tracking data and optimising everything from logistics to user experience. Their ability to fine-tune operations allowed them to scale efficiently while outpacing competitors. Startups must build systems early to monitor performance, identify bottlenecks, and iterate fast. Itโs not just about growingโitโs about growing smart. Tracking + Optimising = Scalable Success
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