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Vivek Joshi

Director & CEO @ Exc... • 2m

Scaling without tracking and optimisation is like driving blindfolded. As a startup grows, the complexity multiplies—what worked at 10 users won’t hold at 10,000. Tracking metrics and continuously optimising ensures resources aren’t wasted and growth remains sustainable. Take Amazon, for example. From a garage startup to a global tech giant, its success wasn’t just in selling books—it was in obsessively tracking data and optimising everything from logistics to user experience. Their ability to fine-tune operations allowed them to scale efficiently while outpacing competitors. Startups must build systems early to monitor performance, identify bottlenecks, and iterate fast. It’s not just about growing—it’s about growing smart. Tracking + Optimising = Scalable Success

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