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Vivek Joshi

Director & CEO @ Exc...ย โ€ขย 28d

Scaling without tracking and optimisation is like driving blindfolded. As a startup grows, the complexity multipliesโ€”what worked at 10 users wonโ€™t hold at 10,000. Tracking metrics and continuously optimising ensures resources arenโ€™t wasted and growth remains sustainable. Take Amazon, for example. From a garage startup to a global tech giant, its success wasnโ€™t just in selling booksโ€”it was in obsessively tracking data and optimising everything from logistics to user experience. Their ability to fine-tune operations allowed them to scale efficiently while outpacing competitors. Startups must build systems early to monitor performance, identify bottlenecks, and iterate fast. Itโ€™s not just about growingโ€”itโ€™s about growing smart. Tracking + Optimising = Scalable Success

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