Founder & CEO at Bui... • 2m
Why are people going crazy over these weird rubber slippers called Crocs? Because they’ve become a fashion symbol, and behind it is one of the most brilliant brand comebacks. It all started in 2002, when three friends were chilling on a boat and noticed a fisherman wearing strange-looking shoes. Turns out, they were boating clogs, which were super light, super comfy, and perfect for land and water. The friends didn't find any reason why only fishermen should use them. So they took the same material and launched it for everyone — calling it Crocs, inspired by the crocodile, an animal that thrives both on land and water. By 2006, Crocs crossed $1 billion in sales. 🚀 But like many trends, the hype faded. The world moved on. Crocs were now just a meme, a punchline for being ugly. Until 2017. Instead of running from the memes, Crocs leaned into them. They embraced the joke, owning the “ugly but comfy” vibe. Then they made a genius move: Partnering with celebs like Post Malone and Justin Bieber to drop limited-edition collabs. What was once cringe… was now cool. The same Crocs that were once laughed at were now on runways, in music videos, and trending on TikTok. By 2022, Crocs had crossed $3 billion in revenue — tripling what they did in 2006. The lesson? Ugly doesn’t kill brands. Obscurity does. 💡 Actionable Insight: ↗️ If your product isn’t "perfect" by conventional standards — own it. ↗️ Play into your brand’s unique edge, and amplify it through collaboration and community. ↗️ People don’t fall in love with perfect products. They fall in love with real, bold stories. For more stories and lessons that’ll help you build smarter, bolder businesses, subscribe to our newsletter via the link in the comment. 👇
Prev- Founder & CEO ... • 1y
The most overrated coffee Starbucks went from shutting down 600 stores in 2008 to closing 30Billion dollars in sales in 2024 From the beginning Starbucks was always a coffee bean retailer but Howard who joined the company as a director was impressed
See MorePassionate about Pos... • 5m
This guy made $386M selling ugly carrots and bruised bananas, turning waste into profit Abhi Ramesh started Misfit Market by buying discarded produce from farmers and selling it as "mystery boxes." Smart branding and perfect timing during COVID tur
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