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Medial • 7m
Look at these shoes. No one wanted to touch them because of how were "uncool" they were. Now, they sell more pairs than Converse and Puma COMBINED. How the "ugliest shoes ever" made fashion's biggest comeback: Let's rewind to 2006... Crocs were on top of the world. They were recognized globally & had a successful IPO. But then 2008 hit. The stock crashed. Massive layoffs followed. By 2017, Crocs faced an existential crisis. The real problem? "Relevance." "No one wanted to be seen wearing those unfashionable crocs." But then: They discovered something fascinating about modern consumers: In a world of perfect Instagram filters and polished brands, people were craving authenticity. Crocs made a bold bet: Instead of fixing their "ugly" image, they'd weaponize it. They chose collaborations that screamed authenticity: • Post Malone • Barbie • Cars • KFC After that Result speaks. By 2022: • Revenue up 53.7% to $3.6B • Operating in 85 countries • Gross margins of 52.3%
Founder & CEO at Bui... • 2m
Why are people going crazy over these weird rubber slippers called Crocs? Because they’ve become a fashion symbol, and behind it is one of the most brilliant brand comebacks. It all started in 2002, when three friends were chilling on a boat and no
See MoreBuilding Bharat • 1y
Idiocracy is an American dystopian movie from 2006. It's a must watch. The costume designer was struggling to find shoes that looked futuristic but were dumb enough that ni way anyone would ever wear a pair in real life. She stumbled upon a little
See MoreHey I am on Medial • 10m
Video: Kanwariyas, Dressed In Saffron Clothes, Denied Entry Into Ranchi Mall For Not Wearing Shoes, Slippers; Mall Issues Apology A group of Kanwariyas were stopped from entering the ‘Mall of Ranchi’ on Ratu Road in Jharkhand as they were not wearin
See MoreAlways be Happy but ... • 10m
Well today I had a change to listen to an entrepreneur, and they were charging pretty handsome for their service but and had a really big proposal, with over 20 services but when I carefully listed to their conversation and analysed it I realised th
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