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Vishu Bheda
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Medial • 4m
Look at these shoes. No one wanted to touch them because of how were "uncool" they were. Now, they sell more pairs than Converse and Puma COMBINED. How the "ugliest shoes ever" made fashion's biggest comeback: Let's rewind to 2006... Crocs were on top of the world. They were recognized globally & had a successful IPO. But then 2008 hit. The stock crashed. Massive layoffs followed. By 2017, Crocs faced an existential crisis. The real problem? "Relevance." "No one wanted to be seen wearing those unfashionable crocs." But then: They discovered something fascinating about modern consumers: In a world of perfect Instagram filters and polished brands, people were craving authenticity. Crocs made a bold bet: Instead of fixing their "ugly" image, they'd weaponize it. They chose collaborations that screamed authenticity: • Post Malone • Barbie • Cars • KFC After that Result speaks. By 2022: • Revenue up 53.7% to $3.6B • Operating in 85 countries • Gross margins of 52.3%
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