🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Vishu Bheda

 • 

Medial • 8m

Look at these shoes. No one wanted to touch them because of how were "uncool" they were. Now, they sell more pairs than Converse and Puma COMBINED. How the "ugliest shoes ever" made fashion's biggest comeback: Let's rewind to 2006... Crocs were on top of the world. They were recognized globally & had a successful IPO. But then 2008 hit. The stock crashed. Massive layoffs followed. By 2017, Crocs faced an existential crisis. The real problem? "Relevance." "No one wanted to be seen wearing those unfashionable crocs." But then: They discovered something fascinating about modern consumers: In a world of perfect Instagram filters and polished brands, people were craving authenticity. Crocs made a bold bet: Instead of fixing their "ugly" image, they'd weaponize it. They chose collaborations that screamed authenticity: • Post Malone • Barbie • Cars • KFC After that Result speaks. By 2022: • Revenue up 53.7% to $3.6B • Operating in 85 countries • Gross margins of 52.3%

15 Replies
8
24
Replies (15)

More like this

Recommendations from Medial

Inactive

AprameyaAI • 11m

Crocs went from fashion faux pas to cultural icon. → Lesson one: Embrace your weirdness. It might just be your superpower. → Comfort over everything—Crocs proved that if it feels good, people will buy it. → Collaborations are gold. Crocs partnere

See More
Reply
8
Image Description
Image Description

Ansh Kadam

Founder & CEO at Bui... • 3m

Why are people going crazy over these weird rubber slippers called Crocs? Because they’ve become a fashion symbol, and behind it is one of the most brilliant brand comebacks. It all started in 2002, when three friends were chilling on a boat and no

See More
9 Replies
5
17
Image Description
Image Description

Three Commas Gang

Building Bharat • 1y

Idiocracy is an American dystopian movie from 2006. It's a must watch. The costume designer was struggling to find shoes that looked futuristic but were dumb enough that ni way anyone would ever wear a pair in real life. She stumbled upon a little

See More
4 Replies
1
8
Image Description
Image Description

LIKHITH

"You never know" • 1y

Welcome to OUT OF THE BOX MARKETING EP- 7 (PAYLESS) Rich people may easily be made foolish, as demonstrated by the Palessi brand! Read this out. Payless is a brand in the USA which used a practical joke on the nation's show off citizens. To put

See More
4 Replies
1
9
Image Description

Giggity

Memes,games, startup... • 1y

How many of u invested in vedanta ? When they were down last year

3 Replies
3
Image Description

Farhan Raza

Founder And CEO Give... • 11m

[This post has been deleted by the creator]

1 Reply
5
Image Description
Image Description

Saksham

 • 

Bebyond • 1y

Did you know Crocs was once denied protection for its unique design because they did ONE wrong move? Read this if you want to save your design from being copied. See You Later, Alligator! Said the Delhi High Court while rejecting the Crocs' suit aga

See More
2 Replies
4
7

Rohan A

On My Way • 1m

FamPay clearly knew what they were doing. Only reason why their core business of making a neo bank for Teens didn't work well is that they were too early. They were trying to promote Online Payments for teens when their parents themselves hadn't ada

See More
Reply
2

Download the medial app to read full posts, comements and news.