Welcome to OUT OF THE BOX MARKETING EP- 7 (PAYLESS) Rich people may easily be made foolish, as demonstrated by the Palessi brand! Read this out. Payless is a brand in the USA which used a practical joke on the nation's show off citizens. To put it simply, they opened a luxury store and invited celebrities to the grand opening. Under the name Palessi, they sold shoes that normally cost 3000 rupees at Payless for as much as 40,000 rupees. People went crazy and purchased these shoes, complimenting them on their "best finishing," "great quality," and other attributes. At last, Payless announced that everything had been a joke and that the palessi shoes were the identical ones that were offered in our stores. Moral: Comment below
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