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The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

Reviving Tradition, Empowering Artisans: A Balchuri Saree Revolution Imagine a world where every sister, mother, wife, and partner adorns a piece of timeless tradition—a Balchuri saree, meticulously handcrafted in the heart of West Bengal. These sa

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

Facts You Can't Afford to Ignore Yet, you will be shocked to know! There's A $360 billion market that doesn’t care about your ads. This generation isn’t just scrolling; they’re shaping the future of e-commerce. Born between 1997 and 2010, Gen Z’s

Many small food stalls and street vendors struggle to be found online because they lack proper marketing. While big platforms like Zomato and Swiggy focus on food delivery and table booking, there’s a different side of food culture that can only be e

“I didn’t expect stand-up comedy to teach me about business — but it did.” Post Body: Weird confession: I’ve learnt more about business, marketing, and audience building from stand-up comedy than some “serious” books out there. I’m not kidding. Th