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The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

Reviving Tradition, Empowering Artisans: A Balchuri Saree Revolution Imagine a world where every sister, mother, wife, and partner adorns a piece of timeless tradition—a Balchuri saree, meticulously handcrafted in the heart of West Bengal. These sa

Are These Gurus Really Helping You? We often trust "success gurus" because of their flashy lifestyles and stories of building empires from nothing. But ask yourself—are they really sharing the exact steps they used to scale? I’ve tried following su

Facts You Can't Afford to Ignore Yet, you will be shocked to know! There's A $360 billion market that doesn’t care about your ads. This generation isn’t just scrolling; they’re shaping the future of e-commerce. Born between 1997 and 2010, Gen Z’s

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

If you're planning to invest in influencers to promote your brand, keep these things in mind: - Is the influencer aligned with your industry? Let’s take Medial as an example. They ran influencer campaigns by collaborating with creators like Think

🚀 Demystifying Marketing: Your Complete Guide 📈 Hey everyone! Let's dive into the world of marketing. It's more than flashy ads; it's about understanding people, forging connections, and addressing their needs. Understanding Marketing: Marketin

Why “Boring” Ideas Make the Biggest Bucks 🚀 Think great startups are built on groundbreaking, one-in-a-million ideas? Think again. Most successful businesses aren’t born from flashy concepts—they’re built on execution. Take food delivery services

Should Medial Remove Anonymous Reactions and Comments/Posting Features? Let me share an insightful experience that highlights the importance of this. Recently, I had the opportunity to meet someone who leads a core part of LinkedIn Ads. During our