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Mohammad Asaad Sayed
My mind to me a king...ย โขย 7m
Fashion Industry Analysis: Casual Brands & Merchandising Mix ๐ 1. Industry Trends : -Athleisure boom: Comfort + style = winning combo. -Sustainability: Eco-friendly fabrics on the rise. -Digital-first: D2C brands disrupting traditional retail. 2. Merchandising Mix for Casual Brands : -Product : Focus on versatility (e.g., joggers doubling as lounge pants). -Price : Mid-tier pricing to balance affordability + premium feel. -Place : Omnichannelโonline stores, pop-ups, and collaborations. -Promotion : Social media influencers + UGC (user-generated content). 3. Case Study : -Brand: โUrbanThreadsโ -Strategy: Partnered with micro-influencers for authentic reach. -Results: 40% sales growth in 6 months via Instagram Reels. 4. Key Takeaways : -Align products with lifestyle trends (e.g., WFH culture). -Invest in storytelling: โMade for modern rebels.โ -Test limited-edition drops to drive FOMO. Normie Error: Copying trends without understanding your audience. Your Move: Audit your merchandising mix. Adapt or get left behind.
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