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Vivek Joshi

Director & CEO @ Exc... • 2m

Growing to 20k customers in a year takes smart strategy and relentless hustle. • Know Your Audience: Define your ICP—use Google Trends, Reddit, LinkedIn. • Pre-Launch Hype: Use waitlists, exclusive invites, and referral programs (like Dropbox). • Content Wins: Share tutorials, stories on YouTube, Medium, TikTok. Optimize blogs for SEO. • Influencer Power: Work with niche micro-influencers for credibility. • Ads That Convert: Start small on FB, Google, LinkedIn. Scale with Lookalikes. • Community Matters: Create spaces like Discord or FB Groups. • Reward Early Birds: Offer discounts, exclusives, loyalty perks. • Smart Partnerships: Co-market with brands targeting your audience. • Go Viral: Add shareable features (like Airbnb’s referrals). • Show Up: Attend events, try guerrilla marketing. • Delight Users: Personalize service—handwritten notes go far. • Track Everything: Use Google Analytics, Hotjar. Watch CAC & LTV. • Iterate Fast: Let feedback guide improvements.

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