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Vivek Joshi

Director & CEO @ Exc...ย โ€ขย 3m

Growing to 20k customers in a year takes smart strategy and relentless hustle. โ€ข Know Your Audience: Define your ICPโ€”use Google Trends, Reddit, LinkedIn. โ€ข Pre-Launch Hype: Use waitlists, exclusive invites, and referral programs (like Dropbox). โ€ข Content Wins: Share tutorials, stories on YouTube, Medium, TikTok. Optimize blogs for SEO. โ€ข Influencer Power: Work with niche micro-influencers for credibility. โ€ข Ads That Convert: Start small on FB, Google, LinkedIn. Scale with Lookalikes. โ€ข Community Matters: Create spaces like Discord or FB Groups. โ€ข Reward Early Birds: Offer discounts, exclusives, loyalty perks. โ€ข Smart Partnerships: Co-market with brands targeting your audience. โ€ข Go Viral: Add shareable features (like Airbnbโ€™s referrals). โ€ข Show Up: Attend events, try guerrilla marketing. โ€ข Delight Users: Personalize serviceโ€”handwritten notes go far. โ€ข Track Everything: Use Google Analytics, Hotjar. Watch CAC & LTV. โ€ข Iterate Fast: Let feedback guide improvements.

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