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𝗟𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁, 𝗜 𝘄𝗮𝘀 𝗶𝗻 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱. He’s smart. Builds products. Posts on X daily. Midway through our chat, he dropped this: “𝐁𝐫𝐨, 𝐝𝐨𝐞𝐬 𝐚𝐧𝐲𝐨𝐧𝐞 𝐞𝐯𝐞𝐧 𝐮𝐬𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐧𝐲𝐦𝐨𝐫𝐞?” I smiled. Because I used to think the same. But then I saw something that changed my view completely: 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘀𝘁𝗶𝗹𝗹 𝗿𝗮𝗻𝗸𝘀 𝟯𝗿𝗱 𝗶𝗻 𝗴𝗹𝗼𝗯𝗮𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘃𝗶𝘀𝗶𝘁𝘀. Just behind Google and YouTube. Ahead of Instagram, TikTok, Twitter — everything. He blinked. “𝐖𝐚𝐢𝐭… 𝐡𝐨𝐰?” Let me show you what most people miss: 𝟭. 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗶𝘀𝗻’𝘁 𝗱𝘆𝗶𝗻𝗴. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 — 𝘁𝗼 𝘆𝗼𝘂. Inside the tech/creator bubble, it feels outdated. But outside that? It’s still the town square for billions. 𝟮. 𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮, 𝗟𝗮𝘁𝗶𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 — 𝗶𝘁’𝘀 𝗯𝗼𝗼𝗺𝗶𝗻𝗴. Local businesses run entirely through FB Pages. WhatsApp + FB Groups = the whole internet for many. Communities, events, even elections are organized here. It’s not “old tech.” It’s infrastructure. 𝟯. 𝗧𝗵𝗲 𝗮𝗴𝗲 𝗴𝗮𝗽 𝗶𝘀 𝗿𝗲𝗮𝗹. Gen Z and Millennials loves Insta and snap. But Gen X & Boomers? They live on Facebook. And here’s the twist — they hold the most money. Want to sell real estate? Courses? Premium services? That’s where your customers hang out. 𝟰. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 & 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗿𝗲. FB ads are still deadly effective — if you know how to use them. FB Groups = hidden goldmines for niche audiences. People are building 6-figure DTC brands using just FB. You won’t hear them brag about it on Twitter. But they’re eating well. 𝗦𝗼 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: Just because your circle doesn’t use something, doesn’t mean it’s dead. If Facebook still ranks #3 globally… It’s not a ghost town. It’s an overlooked goldmine. Stay curious. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀? They often hide where no one's looking.