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Vishu Bheda

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Medial • 2m

𝗥𝗲𝗻𝗮𝗺𝗶𝗻𝗴 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝘁𝗼 𝗫 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗶𝗹𝗱𝗲𝘀𝘁 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗹𝗼𝗽𝘀 𝗲𝘃𝗲𝗿. It’s been over 2 years, and people still call it Twitter. We still say: “Did you see that tweet?” “Thread on Twitter going viral” “Follow me on Twitter” It’s like the "X" name never really landed. 𝗡𝗼𝘄 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 𝘁𝗵𝗶𝘀 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝗕𝘆𝘁𝗲𝗗𝗮𝗻𝗰𝗲 𝗱𝗶𝗱: They bought Musical.ly in 2017 → Rebranded it to TikTok And boom—within months, the whole world called it TikTok. Nobody even remembers the name Musical.ly anymore. 𝗠𝗼𝗿𝗮𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆: A rebrand only works when the new identity becomes more powerful than the old one. X never did that. TikTok nailed it.

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𝗟𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁, 𝗜 𝘄𝗮𝘀 𝗶𝗻 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱. He’s smart. Builds products. Posts on X daily. Midway through our chat, he dropped this: “𝐁𝐫𝐨, 𝐝𝐨𝐞𝐬 𝐚𝐧𝐲𝐨𝐧𝐞 𝐞𝐯𝐞𝐧 𝐮𝐬𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐧

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