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Bringing Japanese food to the Indian mass market requires affordability, localization, and efficient supply chains. Focus on adapting flavors to Indian tastes while retaining authenticity. Use scalable models like QSRs, cloud kitchens, and retail-ready products. Leverage social media, influencer marketing, and food festivals for awareness. Ensure easy availability through partnerships with food delivery platforms and supermarkets. Maintain quality, hygiene, and competitive pricing to attract a large customer base.

This is a great Idea. I hope you succeed.

Ayye that's a great idea man! Who doesn't love Japanese cuisine. hope this works out for u

did I just read 100 billion, bro whole restuarant market is around 100 billion and fmgc is 250 billion which has 100s of category. Roughly Japanese food market in india would me 80-100 crore which is my expectation.

bhai, it's hard for Indians to consume regular basis. I think most Indians would prefer once a month or max twice. because they aren't spicy or bland in most case. Except Ramen, which you can't provide under SKUs or unless it's a restaurant.

As you're building ready-to-eat packaged products and planning to channel them through quick commerce (which is a great approach), I’d suggest the following: 1. Get the Right People on Board – Try to bring in someone with prior experience in launching and scaling quick commerce brands or a seasoned professional with strong D2C (FMCG) expertise as part of your founding team. Their insights and network will be invaluable. 2. Focus on Marketing & Funnels – Once the product is validated, shift your focus to building strong marketing strategies and creating effective funnels within your distribution channels. This will drive conversions and brand recall. 3. Start Narrow & Stay Customer-Centric – Keep a close relationship with your first 100-200 customers. Their feedback is crucial, so be open to making alterations in SKUs and formulations based on real-world insights. Wishing you all the very best!

There were “japan habba” event happend last month in Bangalore we did see many outlets exactly like what you have mentioned. How are you different. I can get the restaurant names if you want

Hello agmit, I can help in someway like being a operations manager with supply chain and logistics amd as a analyst I see the potential in this . So let's discuss

Japanese food is mostly based on pork or fish as the base, both of which are not very popular with Indians. QSR restaurants generally only pick up riding on an existing fad. However, japanese takeout is super popular everywhere except India, so might be worth a shot.

feel free to ask

ok , what are looking for ?