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viraj
😉 • 5m
As you're building ready-to-eat packaged products and planning to channel them through quick commerce (which is a great approach), I’d suggest the following: 1. Get the Right People on Board – Try to bring in someone with prior experience in launching and scaling quick commerce brands or a seasoned professional with strong D2C (FMCG) expertise as part of your founding team. Their insights and network will be invaluable. 2. Focus on Marketing & Funnels – Once the product is validated, shift your focus to building strong marketing strategies and creating effective funnels within your distribution channels. This will drive conversions and brand recall. 3. Start Narrow & Stay Customer-Centric – Keep a close relationship with your first 100-200 customers. Their feedback is crucial, so be open to making alterations in SKUs and formulations based on real-world insights. Wishing you all the very best!
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