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How Beyond Snack Made Banana Chips Sexy & Scalable Brand: Beyond Snack Founded: 2020 Founder: Manas Madhu HQ: Kerala, India --- The Problem ❌ Banana chips = oily, inconsistent, unbranded street snack No standardized quality or hygiene Zero inn

How 🍧 Skippi Ice Pops Revived 90s Nostalgia and Froze a Fortune! Brand: Skippi Ice Pops Founded: 2020 Founders: Ravi & Anuja Kabra HQ: Hyderabad, India --- The Problem ❌ Ice pops = full of artificial colors & unsafe chemicals No pan-India bran

Hey everyone, we're from Palakkad, Kerala, producing delicious banana and tapioca chips in five flavors. Our chips are packed using a nitrogen multi-packaging model (chain model) to ensure freshness. We use cold-pressed coconut oil for frying, making

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

I’m Tapas Das, founder of Bforbox Packaging, a jewellery packaging box manufacturing company based in India. Over the past two years, we’ve built a strong foundation with a complete in-house manufacturing setup. So far, we’ve proudly served B2B whole

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink man

Did you know that Tata has entered the energy drinks market? It seems they quietly launched their new energy drink back in 2023, and I only found out when I spotted their ad on the back cover of a car on my way home today! Their energy drink comes in

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

"Not Just a Drink, But a Memory in a Pouch" --- When others sold taste, Paper Boat sold emotion—delivering beloved desi flavors in a sleek, compact design that stood out and struck hearts. "This is part 5️⃣ – Disruptive Brands 🚀 Changing The Gam

Fritz Cola is a small German brand stands out against Coca-Cola The cola market is ruled by big names like Coca-Cola, but German brand Fritz Cola has found a way to compete by being different Fritz Cola uses natural ingredients and offering a uniqu