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How Surreal Hired “Celebrities” for Free🌝 What do Serena Williams, Dwayne Johnson, and Michael Jordan have in common? They all endorsed Surreal Cereal ,sort of. UK-based brand Surreal couldn’t afford A-list celebrity endorsements, so they did the

Nowadays, Brands Spending More on Jio than Television in IPL Ads . Big Move: IPL ads are now more on apps like JioCinema. Higher Cost: Ads on these apps cost more, about 20-25% more than on TV. New Habits: People like to watch things differently n

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

AI’s Potential Is Wasted on Imitation! Using the incredible computational power of AI just to copy someone’s art is the stupidest use of this great invention! Massive energy-hungry GPUs are being run to generate copies of someone's art and other im

Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveries—it’s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

Invisible Brands Don’t Win. . Your product isn’t the problem. Your invisibility is. Every day, great businesses die—not because they’re bad, but because no one knows they exist. At Profisense, we don’t run ads. We engineer attention, create believe

Mailchimp grew from a humble side project to a $12 billion acquisition without venture capital by aligning success with customers’ growth. Their freemium model let small businesses start free, naturally upgrading as they scaled. Every email became an

Hi, I’m Vinayak Pandey – UI/UX Designer & Developer 🌟 I create beautiful, user-friendly designs for websites and mobile apps. As a beginner, I focus on delivering quality work that fits your budget without compromising on design or functionality.

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water br