Thatmoonemojiguy ๐ย โขย 4m
How Surreal Hired โCelebritiesโ for Free๐ What do Serena Williams, Dwayne Johnson, and Michael Jordan have in common? They all endorsed Surreal Cereal ,sort of. UK-based brand Surreal couldnโt afford A-list celebrity endorsements, so they did the next best thing: They found regular people with the same names and featured them in their ads. Think: โDwayne Johnson loves our cerealโ with a tiny disclaimer: โ*Dwayne is a bus driver from London.โ The campaign went viral, sparking conversations and shares across social media platforms. Why it worked: Creativity over budget: They turned a financial constraint into a unique marketing angle. Humor and relatability: The playful twist resonated with audiences tired of traditional advertising. Viral potential: The novelty of the approach encouraged sharing and discussions online. Takeaway:) You donโt need a massive budget to make a big impact. With creativity and a deep understanding of your audience, you can craft campaigns that resonate and spread organically. ๐๐
Entrepreneur | Build...ย โขย 5m
"When All You Have is $40 and a Dream: The Crazy Story That Saved Airbnb" ๐ฅ Imagine this: Your startup is broke. Investors laugh at your idea. Your rent is overdue. Youโre eating instant noodles every night. Welcome to Airbnb in 2008. Brian Ch
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This business idea is a hyperfocused prospecting service that connects businesses with the people they want to meet. Clients give your business the name of the person they want to connect with and a budget, and your service finds a way to make the in
See MoreProduct Managerย โขย 1y
In a world full of viral content, why is nobody who became a crorepati on Dream11 getting famous? Itโs been 15 years and they have made 300+ crorepatis, still Iโve not seen a single viral post. Are they actually making crorepatis? What do you think
See MoreThatmoonemojiguy ๐ย โขย 4m
The most iconic ad... and itโs not even from a real brand ๐๐ just found out metro trains (yes, the aussie railway people) made one of the most iconic ads ever in 2012. and it was for train safety. not tickets. not discounts. not some cool new engi
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Medialย โขย 1y
โSaturday Startup Nugget Story- 3โ AirBnB cash crunch and their innovative solution to make some quick cash. Flashback to 2008, Airbnb was facing a money crunch. So, the smart founders had a wild idea โ sell cereal! They created special boxes, "Ob
See MoreHelping brands scale...ย โขย 8m
Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brandโs ima
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