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Siddharth K Nair
Thatmoonemojiguy 🌝 • 1m
How Surreal Hired “Celebrities” for Free🌝 What do Serena Williams, Dwayne Johnson, and Michael Jordan have in common? They all endorsed Surreal Cereal ,sort of. UK-based brand Surreal couldn’t afford A-list celebrity endorsements, so they did the next best thing: They found regular people with the same names and featured them in their ads. Think: “Dwayne Johnson loves our cereal” with a tiny disclaimer: “*Dwayne is a bus driver from London.” The campaign went viral, sparking conversations and shares across social media platforms. Why it worked: Creativity over budget: They turned a financial constraint into a unique marketing angle. Humor and relatability: The playful twist resonated with audiences tired of traditional advertising. Viral potential: The novelty of the approach encouraged sharing and discussions online. Takeaway:) You don’t need a massive budget to make a big impact. With creativity and a deep understanding of your audience, you can craft campaigns that resonate and spread organically. 🌝👑
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