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Havish Gupta

Figuring Out • 4m

This is what we call Viral Marketing! So It all started when Greg, a popular X creator, tagged Arby’s (an American QSR brand), pointing out that they still hadn't updated the old ‘Twitter logo’ on their carry bag. To this Arby’s humorously replaced the Twiiter logo with Greg’s profile picture and promised that for every 1,000 likes, they’d make Greg’s face bigger on the packaging. And while they will probobly never do that, this stunt still worked as 1. Their X post’s views shot up 750x, from 8K to 6 million. 2. At peak, interest in Arby’s surged over 100x (as per Google Trends). And All this free organic marketing—without spending a penny on ads.

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