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Havish Gupta

Figuring Outย โ€ขย 1m

This is what we call Viral Marketing! So It all started when Greg, a popular X creator, tagged Arbyโ€™s (an American QSR brand), pointing out that they still hadn't updated the old โ€˜Twitter logoโ€™ on their carry bag. To this Arbyโ€™s humorously replaced the Twiiter logo with Gregโ€™s profile picture and promised that for every 1,000 likes, theyโ€™d make Gregโ€™s face bigger on the packaging. And while they will probobly never do that, this stunt still worked as 1. Their X postโ€™s views shot up 750x, from 8K to 6 million. 2. At peak, interest in Arbyโ€™s surged over 100x (as per Google Trends). And All this free organic marketingโ€”without spending a penny on ads.

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