This is what we call Viral Marketing! So It all started when Greg, a popular X creator, tagged Arbyâs (an American QSR brand), pointing out that they still hadn't updated the old âTwitter logoâ on their carry bag. To this Arbyâs humorously replaced the Twiiter logo with Gregâs profile picture and promised that for every 1,000 likes, theyâd make Gregâs face bigger on the packaging. And while they will probobly never do that, this stunt still worked as 1. Their X postâs views shot up 750x, from 8K to 6 million. 2. At peak, interest in Arbyâs surged over 100x (as per Google Trends). And All this free organic marketingâwithout spending a penny on ads.
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