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AVISHEK NAYAK

It's all about the e... • 11m

🚂 Most people don’t know, never use, or even look at this feature in AC coaches of Indian Railways. Why? Let’s decode it. If you’ve traveled in an AC coach, you might have noticed a small box with a red light labeled WC. This indicator is meant

AVISHEK NAYAK

It's all about the e... • 11m

• Cultural Norms and Trust Deficit: In Indian train culture, knocking on doors or asking others is the default behavior. Users often bypass indicators, assuming they might be unreliable—because public systems don’t always deliver consistent results.

AVISHEK NAYAK

It's all about the e... • 11m

🔑 So, what’s the takeaway for UX designers? • Perception Design: Features, no matter how useful, will fail if they don’t align with user behavior. Design needs to account for urgency, habits, and cultural nuances. • Education Through Nudges: Small interventions—like visual posters or announcements—can build user familiarity and trust in such features over time. • Behavioral Conditioning: Consistent use of visual feedback, similar to airplanes, can reinforce the importance of these indicators. • Humanizing Features: Adding small moments of delight (e.g., a friendly icon or color-coded lights) can create emotional resonance and draw user attention. 🎯 The WC indicator in trains is a classic example of how user-centered design isn’t just about functionality—it’s about bridging the gap between design intent and real-world user behavior. Add your thoughts in the comments

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