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AVISHEK NAYAK

It's all about the e... • 8m

🚂 Most people don’t know, never use, or even look at this feature in AC coaches of Indian Railways. Why? Let’s decode it. If you’ve traveled in an AC coach, you might have noticed a small box with a red light labeled WC. This indicator is meant

AVISHEK NAYAK

It's all about the e... • 8m

• Cultural Norms and Trust Deficit: In Indian train culture, knocking on doors or asking others is the default behavior. Users often bypass indicators, assuming they might be unreliable—because public systems don’t always deliver consistent results. • Design Communication and Familiarity: Compare this with airplanes, where visual and auditory instructions guide users from the moment they board. These cues educate and condition users to rely on signage, making their interactions with features like seatbelt signs or call buttons almost automatic. Trains, however, lack this kind of onboarding experience, creating a disconnect in how users approach design elements. • Visual Hierarchy and Accessibility: The placement of the indicator in trains doesn’t align with a user’s natural line of sight. Moreover, the abbreviation “WC” may not be universally understood, especially by non-English speakers. This creates a barrier in accessibility and leads to habitual blindness.

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AVISHEK NAYAK

It's all about the e... • 8m

🔑 So, what’s the takeaway for UX designers? • Perception Design: Features, no matter how useful, will fail if they don’t align with user behavior. Design needs to account for urgency, habits, and cultural nuances. • Education Through Nudges: Small interventions—like visual posters or announcements—can build user familiarity and trust in such features over time. • Behavioral Conditioning: Consistent use of visual feedback, similar to airplanes, can reinforce the importance of these indicators. • Humanizing Features: Adding small moments of delight (e.g., a friendly icon or color-coded lights) can create emotional resonance and draw user attention. 🎯 The WC indicator in trains is a classic example of how user-centered design isn’t just about functionality—it’s about bridging the gap between design intent and real-world user behavior. Add your thoughts in the comments

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