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Shiv Bharankar
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MedialĀ ā¢Ā 10m
The Fall of BlackBerry: Market Leader ā”ļø Forgotten Brand BlackBerry was once synonymous with smartphones. In 2009, it controlled nearly 50% of the U.S. smartphone market, offering secure email and its iconic physical keyboard. By 2016, its share fell to less than 1%. What went wrong? Founded in 1984 by Mike Lazaridis, BlackBerry revolutionized communication with devices like the Bold and Curve, became must-have for professionals and governments and even celebrities. The Fallš 1. Failure to Adapt: In 2007, Appleās iPhone redefined smartphones with touchscreens and apps. BlackBerry dismissed it as a fad, sticking to keyboards and business users. 2. Weak Software Ecosystem: BlackBerry OS lagged behind iOS and Android. Developers avoided it, leaving users with outdated features. 3. Late to Touchscreens: Its first touchscreen, the Storm, launched late and performed poorly, damaging its brand. š”Interesting fact:BlackBerryās stock peaked at $83 in 2010 but dropped to $6 by 2013.
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