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Mr Z

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Medial • 3d

This is the story of how BlackBerry lost $77 billion in market value. They called the iPhone a "toy." Then, one disastrous decision sealed their fate and crushed their empire. The surprising truth behind BlackBerry's epic downfall: In 2007, BlackBerry was the king of smartphones, owning 50% of the US market. Their secure email, physical keyboard, and business-friendly features made them a favorite. But in 2007, Apple launched the iPhone—a touchscreen phone with apps, internet, and entertainment. BlackBerry thought it was a toy and didn’t see it as a threat. Their response, like the BlackBerry Storm and PlayBook, had big flaws and disappointed users. By 2012, their market share fell to just 7.3%, with Apple and Google taking over. However, BlackBerry didn’t give up. They shifted to making software for cars, and today their technology is used in over 175 million vehicles worldwide. Follow Mr Z for such business stories!

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