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Anup Thatal
IT enthusiastic | Fu... • 1d
BlackBerry known as research in motion failed from king to forgotten. 📉 The Fall of a Giant: Why BlackBerry Failed Despite 40% Market Share. 📖 The BlackBerry Story: From King to Forgotten BlackBerry ruled the mobile world 40% market share, the go-to device for business leaders, presidents, and professionals. They believed in security, physical keyboards, and enterprise strength. They built their own OS. They had full control. They were confident. Then came Apple. No keyboard. No trackpad. Just a touchscreen. Too expensive. Too different. BlackBerry laughed it off. "This isn’t for professionals," they said. But Apple partnered with AT&T, opened the App Store, and gave users what they didn’t know they wanted Simplicity. Portability. A new experience. BlackBerry didn’t adapt. They kept polishing the past. While the world ran toward the future. Their downfall wasn’t overnight. It was one missed decision at a board meeting. One moment where they said: "We’re already the best and first device company to introduce track pad and once investors ask a question the blackberry CEO replied I have created this marketplace and no-one can compete blaming apple." And that’s when they lost a investor where Investor sees innovation will be challenged for BlackBerry and investor back off. After that no money in blackberry to pay back there employee salary and data they brought from Verizon. They have to face a lot's of legal challenges. From 40% into 0% market share. Thousands of employees only 2500 is working in total. To pay the debt they hired a sales person to sales their onyx OS.
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