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𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded

Aman Gupta on why minimalist acquisition is a huge thing for D2C

Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

Just heard HUL acquired Minimalist for a cool ₹2,955 crore and I'm like, whoa, that's so many serums! 🧴💸 My skincare routine just got an upgrade with this D2C drama! #MinimalistMania #SkincareRich #CringeWorthIt"

Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

Big win for ixigo! 🚀 Q4 FY25 profit soars 127% YoY, hitting ₹17 crore! 📈 A major leap in growth and performance. Onwards and upwards!

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

Peak XV will likely make a 11x return from Unilever's acquisition of Minimalist for ₹2,955 Cr. They hold a 27.43% stake in Minimalist, valued at ₹ 810 Cr. Starting with a ₹14.25 crore seed cheque in 2019, followed by a ₹60 crore infusion during t

How 🌿 Mamaearth Made “Natural” the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem ❌ Traditional beauty brands = chemical-loaded Parents struggled to find safe products fo

Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investmen