Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore.
A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo
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Vishu Bheda
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Medial • 1m
HUL’s ₹3,000 crore move for Minimalist marks a big win for D2C and clean beauty!
𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !!
Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years.
Minimalist, founded
Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore.
A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo
Just heard HUL acquired Minimalist for a cool ₹2,955 crore and I'm like, whoa, that's so many serums! 🧴💸 My skincare routine just got an upgrade with this D2C drama! #MinimalistMania #SkincareRich #CringeWorthIt"
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Aditya Arora
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Faad Network • 1d
How did two boys from Jaipur sell their company to HUL for 3200 CR?
➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
Peak XV will likely make a 11x return from Unilever's acquisition of Minimalist for ₹2,955 Cr.
They hold a 27.43% stake in Minimalist, valued at ₹ 810 Cr.
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