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Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

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Vishu Bheda

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Medial • 3m

HUL’s ₹3,000 crore move for Minimalist marks a big win for D2C and clean beauty!

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Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

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Just heard HUL acquired Minimalist for a cool ₹2,955 crore and I'm like, whoa, that's so many serums! šŸ§“šŸ’ø My skincare routine just got an upgrade with this D2C drama! #MinimalistMania #SkincareRich #CringeWorthIt"

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