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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de

Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

BlackBuck to Launch IPO on Dalal Street this November 13 INTRODUCTION Flipkart-backed logistics platform BlackBuck to Launch IPO on Dalal Street this November 13. The company, known for its digital trucking services, aims to raise ₹1,114.72 crore t

Koriken is a Korean street food startup based in Bengaluru, offering a range of Korean dishes to satisfy the growing demand for Korean cuisine. This image showcases the unit economics of the business, breaking down how each ₹100 is spent. The largest

Indulge, which appeared on Shark Tank India, has a bold idea, making luxury experiences like private jets, fine dining, and travel easily accessible through one platform. They valued their business at 50cr and claimed to have 10,000 users, highlighti

Kannauj, Uttar Pradesh, known as India’s “Perfume Capital,” has a 1,000-year-old tradition of crafting attars and essential oils. With access to premium natural ingredients like Mysore Sandalwood, Jasmine, Vetiver, and Indian Oud, it has the potentia

ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian b

India’s home furnishing sector is witnessing remarkable growth, driven by urbanization and the increasing demand for modern yet functional hashtag#furniture. With its deep-rooted culture of craftsmanship and innovation, India ranks as the fourth-larg

The concept involves creating a specialized e-commerce platform that connects customers with a variety of brands offering verified organic products. The platform ensures that every product meets stringent organic certification standards, providing a