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Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

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Vishu Bheda

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Exactly, marketing alone isn’t enough—Nokia struggled because it couldn’t balance innovation, performance, and effective promotion. Samsung’s success shows the importance of combining cutting-edge products with strong marketing strategies. Both are essential for lasting impact.

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