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Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

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Vishu Bheda

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Medial • 3m

Limited stock and exclusivity work well for niche brands like Sony, which target premium audiences. However, the Indian market is highly price-sensitive and thrives on affordability and accessibility. For brands like Micromax or Lava, focusing on mass-market products with competitive pricing and scaling their B2C reach is essential for sustainable growth. Balancing both markets might dilute their efforts.

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