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Vishu Bheda
ย โขย
Medialย โขย 8m
Limited stock and exclusivity work well for niche brands like Sony, which target premium audiences. However, the Indian market is highly price-sensitive and thrives on affordability and accessibility. For brands like Micromax or Lava, focusing on mass-market products with competitive pricing and scaling their B2C reach is essential for sustainable growth. Balancing both markets might dilute their efforts.
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