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Vishu Bheda
•

Medial • 1y

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

Anonymous 9

Hey I am on Medial • 1y

micromax can rise again if they bind to someone...

Vishu Bheda
•

Medial • 1y

Micromax is currently in b2b .

Chetram Patel

TRUST THE PROCESS • 1y

why they are not doing b2c they can still sustain...

Vishu Bheda
•

Medial • 1y

Currently on raj shamani podcast , Rahul Sharma (founder of micromax)said that- " If he wants to make 3 screen foldable smart phone he can't make that because india doesn't have that infrastructure, and if he wants to outsource this thing from china

Chetram Patel

TRUST THE PROCESS • 1y

But if they bind to someone like lava company which are already in market then he can rise micromax again like they can launch a gaming Phone series Micromax x lava and focusing on that series for a long time so they will definitely gain Indian audia

Vishu Bheda
•

Medial • 1y

That’s a great idea! A collaboration between Micromax and Lava could combine their strengths. Launching a gaming-focused series like "Micromax x Lava" could tap into the growing gaming market in India. With consistent updates, competitive pricing, an

Chetram Patel

TRUST THE PROCESS • 1y

They can do both b2b with b2c in limited stock and powerful outcomes. like Sony xperia series for the camera performance limited stock and powerful outcomes.

1 Reply

Replies (1)

Vishu Bheda
•

Medial • 1y

Limited stock and exclusivity work well for niche brands like Sony, which target premium audiences. However, the Indian market is highly price-sensitive and thrives on affordability and accessibility. For brands like Micromax or Lava, focusing on mass-market products with competitive pricing and scaling their B2C reach is essential for sustainable growth. Balancing both markets might dilute their efforts.

1 Reply

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