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Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

micromax can rise again if they bind to someone...

Micromax is currently in b2b .

why they are not doing b2c they can still sustain...

Currently on raj shamani podcast , Rahul Sharma (founder of micromax)said that- " If he wants to make 3 screen foldable smart phone he can't make that because india doesn't have that infrastructure, and if he wants to outsource this thing from china

But if they bind to someone like lava company which are already in market then he can rise micromax again like they can launch a gaming Phone series Micromax x lava and focusing on that series for a long time so they will definitely gain Indian audia

That’s a great idea! A collaboration between Micromax and Lava could combine their strengths. Launching a gaming-focused series like "Micromax x Lava" could tap into the growing gaming market in India. With consistent updates, competitive pricing, an

They can do both b2b with b2c in limited stock and powerful outcomes. like Sony xperia series for the camera performance limited stock and powerful outcomes.

Limited stock and exclusivity work well for niche brands like Sony, which target premium audiences. However, the Indian market is highly price-sensitive and thrives on affordability and accessibility. For brands like Micromax or Lava, focusing on mas

But micromax cannot take risk over his b2b model for the revolution of gaming phones b2c

True, Micromax shouldn’t compromise its B2B model. However, they can explore gaming phones in the B2C segment with a phased approach—target niche audiences first and scale gradually. This way, they minimize risk while tapping into the growing gaming

With great marketing and great product outcomes they can definitely gain Indian gamers...

Good marketing helps, but competing with established brands needs unique features, strong performance, and competitive pricing—just marketing won’t be enough.