Back to feeds

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

See More

Vishu Bheda

 • 

Medial • 1m

True, Micromax shouldn’t compromise its B2B model. However, they can explore gaming phones in the B2C segment with a phased approach—target niche audiences first and scale gradually. This way, they minimize risk while tapping into the growing gaming market.

1 replies1 like
Replies (1)

More like this

Recommendations from Medial

Image Description
Image Description

Jaswanth Jegan

Stealth • 7m

"Micromax Overtakes Samsung in India" In 2000 Micromax started as an IT software company focusing on embedded devices.Micromax entered mobile market in 2008 with innovative and affordable phones. Micromax is known for its innovation in low cost seg

See More
12 replies11 likes
1
Image Description
Image Description

Wild Kira

Stealth • 2m

Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

See More
14 replies14 likes
5

Download the medial app to read full posts, comements and news.