Why Doesn't India Have a Global Smartphone Giant?
Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires.
They were the buzz in markets, competing against international players.
But as Chinese brands like Xiaomi,
True, Micromax shouldn’t compromise its B2B model. However, they can explore gaming phones in the B2C segment with a phased approach—target niche audiences first and scale gradually. This way, they minimize risk while tapping into the growing gaming market.
"Micromax Overtakes Samsung in India"
In 2000 Micromax started as an IT software company focusing on embedded devices.Micromax entered mobile market in 2008 with innovative and affordable phones.
Micromax is known for its innovation in low cost seg
Why Indian phone Brands Couldn't Survive the Chinese Invasion?
Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These