Back

“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding,

Below attached is, Famous Founders and their Ownership during their respective IPOs v/s VC Ownerships: Investors have standards in mind when it comes to what your cap table should look like. The founders should collectively own more than 50% of the

Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se

In 2012, Facebook ran the most dangerous psychological experiment in history. Without consent, they manipulated the emotions of 689,000 random users. The results? So shocking, they tried to bury them. Here's how they REALLY built a $1.5 Trillion e

Why most startups have bad management or culture? The very thing that they do this is the reason why the company exists. If you see, every employee in every successful company has some problem. And these problems are supposed to exist, its a ps

💡 “The life of every startup can be divided into two parts: before product-market fit and after.” — Marc Andreessen I come back to this essay every few months. Not because it’s inspirational, but because it’s clarifying. Here’s the uncomfortable t

Look at this man. He got bullied as a kid. Was sued for $250 billion. Then couldn’t get a taxi on a cold night in Paris. So he built a billion dollar company. But then got kicked out of it. Here’s the crazy story of a once illegal business that

Precautions for startups On our daily life we listen or read about the startups got funding or facing the loses despite of working very hard to success the company many startups still get shut down , alone in India 2024 the number of startups shut

Ever wondered how Kodak, once the leader in photography, disappeared from the market? This is what happens when you refuse to adapt to changing times. Kodak’s engineer created the first digital camera in 1975. But the company ignored it, fearing i

In 2010, two Irish kids set out to pull off the biggest upset in Silicon Valley history. With one email to Paul Graham and a simple hack, they built a $95B company. Here's the crazy story: At 16, Patrick and John Collison built software for eBay