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The era of horizontal networks are over. The last one was TikTok almost a decade ago, which is no more in India. No more billion users with ad monetisation. But vertical apps with smaller audiences, with more focused monetisation rather than ads.

Micro-Influencers: Your Startup’s Hidden Asset Micro-influencers have smaller but highly engaged audiences. Their followers trust them like friends, not celebrities. This results in more genuine interactions. Engagement rates with micro-influencers

Working a Job Pros - Regular income source. - Job security (especially in Top companies). - More predictable hours. - Less stress of work in regular time. Making your life more stable - Clear job descriptions and expectations. - A

Vince McMahon didn’t just compete; he went for the kill. WCW, once a powerful rival, collapsed after WWE raided its biggest stars and outmaneuvered it in the Monday Night Wars. ECW, the underdog beloved for its raw intensity, ran out of money and was

One startup book I wish I had read earlier is Inspired by Marty Cagan. One topic you should absolutely learn from this book is product discovery and in that how to handle all types of risk very early with very less efforts. It changed how I think abo

𝐀𝐫𝐞 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐥𝐥𝐲 𝐧𝐨𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐬 𝐟𝐨𝐫 𝐜𝐲𝐛𝐞𝐫 𝐚𝐭𝐭𝐚𝐜𝐤𝐬? In reality, small businesses are frequent targets for cybercriminals due to less stringent security measures compared to larger organiz

"Hello Sr With 20 years of experience in the media industry, I'm now embarking on a new project. Unlike traditional news channels, my goal is to launch a storytelling YouTube channel that inspires and motivates the Malayali community. The project's

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Zero-Dollar Marketing ?: Skyrocket Your Digital Product for Free! 💎 1. Leverage Content Marketing 📝 → Blog posts, podcasts, YouTube videos → Showcase your expertise and product value 2. Harness the Power of SEO 🔍 → Optimize for relevant

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.