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Business Tips #9 The Power of Niching Down – Why Less is More 📌 Want to grow faster? Pick a smaller, focused niche! ❌ Mistake: Trying to sell to "everyone" ✅ Winning Strategy: Become the go-to expert in one small niche. 💡 Example: Instead of being

The era of horizontal networks are over. The last one was TikTok almost a decade ago, which is no more in India. No more billion users with ad monetisation. But vertical apps with smaller audiences, with more focused monetisation rather than ads.

Micro-Influencers: Your Startup’s Hidden Asset Micro-influencers have smaller but highly engaged audiences. Their followers trust them like friends, not celebrities. This results in more genuine interactions. Engagement rates with micro-influencers

Working a Job Pros - Regular income source. - Job security (especially in Top companies). - More predictable hours. - Less stress of work in regular time. Making your life more stable - Clear job descriptions and expectations. - A

Vince McMahon didn’t just compete; he went for the kill. WCW, once a powerful rival, collapsed after WWE raided its biggest stars and outmaneuvered it in the Monday Night Wars. ECW, the underdog beloved for its raw intensity, ran out of money and was

One startup book I wish I had read earlier is Inspired by Marty Cagan. One topic you should absolutely learn from this book is product discovery and in that how to handle all types of risk very early with very less efforts. It changed how I think abo

Riya, founder, sought storytelling advice from consultant Vikram. He stressed connecting emotionally. He admitted the disconnect: consultants focus on ideal emotional pitches, but audiences vary – investors want ROI, customers transformation. He offe

“Now Beats Later: How Temporal Discounting Drives Instant Customer Decisions” Temporal Discounting is the tendency to prefer immediate rewards over larger, delayed ones. In business, this shapes how offers are presented. Consumers often choose a sma

𝐀𝐫𝐞 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐥𝐥𝐲 𝐧𝐨𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐬 𝐟𝐨𝐫 𝐜𝐲𝐛𝐞𝐫 𝐚𝐭𝐭𝐚𝐜𝐤𝐬? In reality, small businesses are frequent targets for cybercriminals due to less stringent security measures compared to larger organiz

"Hello Sr With 20 years of experience in the media industry, I'm now embarking on a new project. Unlike traditional news channels, my goal is to launch a storytelling YouTube channel that inspires and motivates the Malayali community. The project's