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Vivek Joshi

Director & CEO @ Exc... • 20h

Riya, founder, sought storytelling advice from consultant Vikram. He stressed connecting emotionally. He admitted the disconnect: consultants focus on ideal emotional pitches, but audiences vary – investors want ROI, customers transformation. He offered 5 tips for effective storytelling that works every time: Know Your Audience's Story: Tailor your narrative to their pain points &aspirations. “Before & After" Transformation: Vividly paint the problem (before) and your solution's impact (after). Show, Don't Just Tell (with Data): Back emotional appeals with user testimonials, case studies, or data. Embrace "Why Now?": Highlight urgency, market shifts, or trends making your solution timely. Concise & Memorable: Craft a compelling, easy-to-understand core narrative for different lengths (headline, elevator pitch, detailed). Riya left realizing effective storytelling combines heart with hard facts, adapting to the audience. It’s about telling the right story, to the right person.

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