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Vivek Joshi

Director & CEO @ Exc...ย โ€ขย 22d

Riya, founder, sought storytelling advice from consultant Vikram. He stressed connecting emotionally. He admitted the disconnect: consultants focus on ideal emotional pitches, but audiences vary โ€“ investors want ROI, customers transformation. He offered 5 tips for effective storytelling that works every time: Know Your Audience's Story: Tailor your narrative to their pain points &aspirations. โ€œBefore & After" Transformation: Vividly paint the problem (before) and your solution's impact (after). Show, Don't Just Tell (with Data): Back emotional appeals with user testimonials, case studies, or data. Embrace "Why Now?": Highlight urgency, market shifts, or trends making your solution timely. Concise & Memorable: Craft a compelling, easy-to-understand core narrative for different lengths (headline, elevator pitch, detailed). Riya left realizing effective storytelling combines heart with hard facts, adapting to the audience. Itโ€™s about telling the right story, to the right person.

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