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DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

"Focus on Building a Strong Brand, Not Just Selling a Product!"

As a founder, you have to focus on this: Distribution. Distribution will be your moat in 2025 and beyond. A good product alone won't do it anymore.

Why repeated founders have higher chances of success? It's not only about learning from mistakes or finally figuring out the right market and product. 1. First time founders focus heavily on product perfection and fails 2. Second time founders p

Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth. Building a good product is still number one priority.

Building Better Products: A Consumer-Centric Approach 🚀 The key to building a better product is to focus all your attention on seeing it from a consumer’s perspective. Consider what kind of features you would like in that particular product to ma

Why so many Indian startups struggle to scale!! here are two comments from r/startupindia post. Both point to the same thing: • Too much focus on building products • Too little focus on business fundamentals Many first time founders treat tech as

1 out of every 2 FMCG launches fails in India — not because of product, but because of distribution. In India, you can have the best product, the right price, and the perfect branding… …and still fail. Why? Because if your product doesn’t reach th

7 Personal Business Rules: • I minimize calls • I don't do maybe's • I don't do sales calls • I focus on LTV, not MRR • I only work 1-1 with disciplined people • I focus on building high-leverage assets • I only create content that I enjoy creating

💡 Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launched… crickets. No sales. No