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"Focus on Building a Strong Brand, Not Just Selling a Product!"

DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

As a founder, you have to focus on this: Distribution. Distribution will be your moat in 2025 and beyond. A good product alone won't do it anymore.

Why repeated founders have higher chances of success? It's not only about learning from mistakes or finally figuring out the right market and product. 1. First time founders focus heavily on product perfection and fails 2. Second time founders p

Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth. Building a good product is still number one priority.

Building Better Products: A Consumer-Centric Approach 🚀 The key to building a better product is to focus all your attention on seeing it from a consumer’s perspective. Consider what kind of features you would like in that particular product to ma

1 out of every 2 FMCG launches fails in India — not because of product, but because of distribution. In India, you can have the best product, the right price, and the perfect branding… …and still fail. Why? Because if your product doesn’t reach th

Bit of Comeback Post 🔥 Ist time founders focus on Product. 2nd time founders focus on Distribution. 3rd time founders should focus on Retention. This is a learning from my last startup. If your business by nature can not have repeat users, it wil

They can replicate the product not the person building it. Here’s how I think about Founder Moats: 1) Speed Moat - We move faster than anyone else. Execution is our unfair advantage. 2) Distribution Moat - We have direct access to the audience oth