Back

Hitanshu Jha

Sugar Free Flavorful... • 3d

1 out of every 2 FMCG launches fails in India — not because of product, but because of distribution. In India, you can have the best product, the right price, and the perfect branding… …and still fail. Why? Because if your product doesn’t reach the shelf, it doesn’t exist. Our on-ground conversations with shopkeepers and wholesalers revealed: Speed to restock beats discounts. Trust in supplier is as important as trust in brand. Products that go ā€œout of stockā€ twice lose shelf space permanently. At MilkyWiz, we’re building with this in mind — distribution-first, product-next. In FMCG, the game isn’t just about making something people love. It’s about making sure they can buy it anywhere, anytime. What’s one product you stopped buying because it wasn’t available anymore?

1 Reply
1
Replies (1)

More like this

Recommendations from Medial

Image Description
Image Description

Kimiko

Startups | AI | info... • 4m

Distribution Reach Of FMCG Companies in terms of number of retail outlets across India..

4 Replies
4
24

Vishhal Pawar

Building the world w... • 4m

is there anyone here who can help me with the distribution of makhana in different states of India through their potential distribution networks or clients. any Area Sales Manager,super stockist in grocery/FMCG industry??

Reply
2
Image Description
Image Description

Harsh Dwivedi

 • 

Medial • 2m

Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth. Building a good product is still number one priority.

2 Replies
1
22

Shreyash Sharma

Life's short, snack ... • 1m

Everyone’s chasing clicks. We’re chasing cash flow. While the world obsesses over 10-minute deliveries, real FMCG India thrives on shelf presence, kirana loyalty, margin retention & cash flow. šŸ”Ž 88% of FMCG sales still happen offline. šŸ“ˆ Brands li

See More
Reply
2
Image Description

Hitanshu Jha

Sugar Free Flavorful... • 1m

When I started thinking about MilkyWiz, I asked myself: 🫵 Why does milk need to be so inconvenient for so many people? 🫤 Why do cafes and hostels have to invest in costly machines or storage? 🫤 Why can’t great-tasting milk be as easy as ā€œjust add

See More
5 Replies
1
9
Image Description

Siddharth K Nair

Thatmoonemojiguy šŸŒĀ ā€¢Ā 2m

šŸŒ Startup truth Series #1 – The Harsh Truth: Distribution > Product You can build the coolest tech. Make the cleanest UI. Design the slickest experience. But if no one sees it? It doesn’t exist. Painful truth: Distribution beats product. The grave

See More
2 Replies
3
11
Image Description
Image Description

Siddharth K Nair

Thatmoonemojiguy šŸŒĀ ā€¢Ā 1m

What wins in business: strong distribution with a weak product, or a strong product with weak distribution?

9 Replies
10
Image Description
Image Description

Vighnesh Battu

Exploring new busine... • 1y

What if I start a brand on Non veg snack company with a great distribution network coz it has less shelf life Is this the future trend of snack industry??

3 Replies
5
Image Description

Vikas Acharya

 • 

Welbe • 3m

DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

See More
1 Reply
4
16
Image Description

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

The Reason for strong uptrend seen in FMCG stocks in yesterday’s election uncertainty and today’s session is because People consider that FMCG is only SAFEST sector to park their funds in those uncertainty because Consumers put less thought into pu

See More
3 Replies
4

Download the medial app to read full posts, comements and news.