Sugar Free Flavorful... • 24d
1 out of every 2 FMCG launches fails in India — not because of product, but because of distribution. In India, you can have the best product, the right price, and the perfect branding… …and still fail. Why? Because if your product doesn’t reach the shelf, it doesn’t exist. Our on-ground conversations with shopkeepers and wholesalers revealed: Speed to restock beats discounts. Trust in supplier is as important as trust in brand. Products that go “out of stock” twice lose shelf space permanently. At MilkyWiz, we’re building with this in mind — distribution-first, product-next. In FMCG, the game isn’t just about making something people love. It’s about making sure they can buy it anywhere, anytime. What’s one product you stopped buying because it wasn’t available anymore?
Life's short, snack ... • 2m
Everyone’s chasing clicks. We’re chasing cash flow. While the world obsesses over 10-minute deliveries, real FMCG India thrives on shelf presence, kirana loyalty, margin retention & cash flow. 🔎 88% of FMCG sales still happen offline. 📈 Brands li
See MoreSugar Free Flavorful... • 2m
When I started thinking about MilkyWiz, I asked myself: 🫵 Why does milk need to be so inconvenient for so many people? 🫤 Why do cafes and hostels have to invest in costly machines or storage? 🫤 Why can’t great-tasting milk be as easy as “just add
See MoreThatmoonemojiguy 🌝 • 3m
🌝 Startup truth Series #1 – The Harsh Truth: Distribution > Product You can build the coolest tech. Make the cleanest UI. Design the slickest experience. But if no one sees it? It doesn’t exist. Painful truth: Distribution beats product. The grave
See MoreFounder-Hexpertify.c... • 1y
The Reason for strong uptrend seen in FMCG stocks in yesterday’s election uncertainty and today’s session is because People consider that FMCG is only SAFEST sector to park their funds in those uncertainty because Consumers put less thought into pu
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