Sugar Free Flavorful...ย โขย 5m
1 out of every 2 FMCG launches fails in India โ not because of product, but because of distribution. In India, you can have the best product, the right price, and the perfect brandingโฆ โฆand still fail. Why? Because if your product doesnโt reach the shelf, it doesnโt exist. Our on-ground conversations with shopkeepers and wholesalers revealed: Speed to restock beats discounts. Trust in supplier is as important as trust in brand. Products that go โout of stockโ twice lose shelf space permanently. At MilkyWiz, weโre building with this in mind โ distribution-first, product-next. In FMCG, the game isnโt just about making something people love. Itโs about making sure they can buy it anywhere, anytime. Whatโs one product you stopped buying because it wasnโt available anymore?
Life's short, snack ...ย โขย 7m
Everyoneโs chasing clicks. Weโre chasing cash flow. While the world obsesses over 10-minute deliveries, real FMCG India thrives on shelf presence, kirana loyalty, margin retention & cash flow. ๐ 88% of FMCG sales still happen offline. ๐ Brands li
See MoreSugar Free Flavorful...ย โขย 7m
When I started thinking about MilkyWiz, I asked myself: ๐ซต Why does milk need to be so inconvenient for so many people? ๐ซค Why do cafes and hostels have to invest in costly machines or storage? ๐ซค Why canโt great-tasting milk be as easy as โjust add
See MoreThatmoonemojiguy ๐ย โขย 8m
๐ Startup truth Series #1 โ The Harsh Truth: Distribution > Product You can build the coolest tech. Make the cleanest UI. Design the slickest experience. But if no one sees it? It doesnโt exist. Painful truth: Distribution beats product. The grave
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Sugar Free Flavorful...ย โขย 4m
Why FMCG Excites Me at 16 Tech startups get all the headlines, but FMCG touches something bigger: every home, every day. Think about it -Milk, biscuits, snacks, soaps-- billions of transactions daily A 20 rupee sachet can create more impact than a
See MoreFounder | Venture Pa...ย โขย 3m
๐ก Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launchedโฆ crickets. No sales. No
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