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Hitanshu Jha

Sugar Free Flavorful... • 22d

Why FMCG Excites Me at 16 Tech startups get all the headlines, but FMCG touches something bigger: every home, every day. Think about it -Milk, biscuits, snacks, soaps-- billions of transactions daily A 20 rupee sachet can create more impact than a ₹10,000 gadget 1.4 billion Indians need these products regardless of economic cycles That's why I started MilkyWiz -because I believe small, affordable innovations can transform how India consumes. My learning so far: FMCG isn't about flashy marketing. It's about solving real problems at massive scale. While everyone chases the next app, someone needs to focus on the fundamentals that keep families running. What do you think: Will India's next unicorns emerge from tech disruption or FMCG innovation?

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