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Hitanshu Jha

Sugar Free Flavorful...ย โ€ขย 3m

Affordability isnโ€™t about cheap โ€” itโ€™s about access. Over the past few weeks, Iโ€™ve been speaking directly with consumers, small retailers, and kirana shop owners across Tier 2 and rural India. What Iโ€™ve learned is clear: โ˜…Thereโ€™s demand for quality FMCG products at low-unit pricing โ˜… Trust in local availability > flashy branding โ˜… Sachet-size pricing remains king โ€” โ‚น10 and โ‚น20 are golden numbers These insights arenโ€™t from a spreadsheet โ€” theyโ€™re from ground-level conversations with the real Bharat. And theyโ€™re shaping everything Iโ€™m building. Iโ€™m using this data to prototype something lean, smart, and scalable โ€” because true disruption starts with listening first. Curious to hear: Whatโ€™s the most important thing youโ€™ve learned from your customers or users? #ConsumerInsights #FMCGDisruption #BharatMarkets #StartupExecution #FieldworkMatters #StartupIndia

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