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Hitanshu Jha
Sugar Free Flavorful... • 21d
Affordability isn’t about cheap — it’s about access. Over the past few weeks, I’ve been speaking directly with consumers, small retailers, and kirana shop owners across Tier 2 and rural India. What I’ve learned is clear: ★There’s demand for quality FMCG products at low-unit pricing ★ Trust in local availability > flashy branding ★ Sachet-size pricing remains king — ₹10 and ₹20 are golden numbers These insights aren’t from a spreadsheet — they’re from ground-level conversations with the real Bharat. And they’re shaping everything I’m building. I’m using this data to prototype something lean, smart, and scalable — because true disruption starts with listening first. Curious to hear: What’s the most important thing you’ve learned from your customers or users? #ConsumerInsights #FMCGDisruption #BharatMarkets #StartupExecution #FieldworkMatters #StartupIndia
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