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Why all the major companies have started to include games in their apps. Like is it just to increase it's Average Use Time or something else?

Arcane

Stealth • 3h

It's like a ripple effect. If one gamifies its interface, others have to. Gamification gives a boost to Instant gratification + more retention which ultimately proves beneficial for the company and the user

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Prachi Jain

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Is it just me, or are we heading towards a time when we will be even more confused in general? While majority of the advancements are beneficial for us, it can't be ignored that a few of them giants are turning complementary & posing a dilemma in th

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