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Rishabh Raj Pathak

Polymath • 2m

The visionary behind short-form video content expertly tapped into human psychology, creating an experience that's dangerously addictive. 1. Dopamine Feedback Loop: Watching reels triggers dopamine, the "feel-good" neurotransmitter. The unpredictability of what comes next keeps us scrolling for the next “hit.” 2. Variable Reward System: Some videos are exciting, others aren’t—this unpredictability mimics a "slot machine" effect, driving us to keep watching in hopes of finding something entertaining. 3. Short Attention Span: Reels are designed for quick consumption (15–60 seconds), catering to our shrinking attention spans. This instant gratification fuels a craving for more, leading to endless scrolling. You’ve probably noticed Insta curates content based on your mood,if you're feeling sad, it shows videos that match, reinforcing the cycle. This combination makes the app incredibly effective at keeping you hooked for longer periods.

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Anonymous
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What do you think about the upcoming generation? I see kids are equipped with mobile phones and they love watching reels and short videos too much. What do you see coming?

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Anonymous
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Learning per second in watching a reel is less, no matter how informative it is, because retention is low due to lower attention span. I bet you guys, while doomscrolling, cannot recall what you saw 5 reels ago.

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Anuj Gupta

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Team Medial Please Never Introduce a Feature of Videos like Reels. Because I have seen everything on LinkedIn in their video section except the GRWM Videos 🤣

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Anonymous
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Came to the platform after watching the Shark Tank episode. Hope you get the attention you deserve to become a successful Indian-made social media app. By the way what's the medial's tagline? It needs a punchy one to get more attention

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