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Rishabh Raj Pathak

Polymath • 5m

The visionary behind short-form video content expertly tapped into human psychology, creating an experience that's dangerously addictive. 1. Dopamine Feedback Loop: Watching reels triggers dopamine, the "feel-good" neurotransmitter. The unpredictability of what comes next keeps us scrolling for the next “hit.” 2. Variable Reward System: Some videos are exciting, others aren’t—this unpredictability mimics a "slot machine" effect, driving us to keep watching in hopes of finding something entertaining. 3. Short Attention Span: Reels are designed for quick consumption (15–60 seconds), catering to our shrinking attention spans. This instant gratification fuels a craving for more, leading to endless scrolling. You’ve probably noticed Insta curates content based on your mood,if you're feeling sad, it shows videos that match, reinforcing the cycle. This combination makes the app incredibly effective at keeping you hooked for longer periods.

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