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Rishabh Raj Pathak

Polymath • 3m

The visionary behind short-form video content expertly tapped into human psychology, creating an experience that's dangerously addictive. 1. Dopamine Feedback Loop: Watching reels triggers dopamine, the "feel-good" neurotransmitter. The unpredictability of what comes next keeps us scrolling for the next “hit.” 2. Variable Reward System: Some videos are exciting, others aren’t—this unpredictability mimics a "slot machine" effect, driving us to keep watching in hopes of finding something entertaining. 3. Short Attention Span: Reels are designed for quick consumption (15–60 seconds), catering to our shrinking attention spans. This instant gratification fuels a craving for more, leading to endless scrolling. You’ve probably noticed Insta curates content based on your mood,if you're feeling sad, it shows videos that match, reinforcing the cycle. This combination makes the app incredibly effective at keeping you hooked for longer periods.

0 replies19 likes

Recommendations from Medial

Anonymous

Hey I am on Medial • 1y

What do you think about the upcoming generation? I see kids are equipped with mobile phones and they love watching reels and short videos too much. What do you see coming?

17 replies15 likes

Vinit Jain

Every problem has a ... • 1m

suggest AI tools that helps me to make a reels or short videos with script & video editing

0 replies3 likes

sharath kumar

Hey I am on Medial • 11m

Hello Everyone I would like to ask all of you, On average, how much time do you spend watching short videos on social media? What’s Your occupation. Do you find it enjoyable just scrolling through it or do you think it's distracting you? Th

24 replies14 likes

Chamarti Sreekar

Passionate about Pos... • 1m

Instagram is reportedly exploring the launch of a standalone app for Reels, its short-form video feature. With TikTok's future in the U.S. uncertain, the Meta-owned company aims to capitalize on the opportunity by offering a similar video-scrolling

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Arit Hasan

Cine and edit • 1m

📲 Short Reels Editing on CapCut! 🎬 I create and edit short reels using CapCut! 🔥 If you need smooth transitions, trendy effects, or engaging edits for your content, feel free to DM me! 📩 ✅ High-quality edits ✅ Fast delivery ✅ Trendy & eye-catch

0 replies4 likes

Vikas Acharya
•

Medial • 6m

The Dark Side of Scrolling: How It Affects Your Brain and Leads to 'Brain Rot'. 1. **Dopamine Overload**: Scrolling activates the brain’s reward system, releasing dopamine, the feel-good chemical. Each new post gives a small hit, making it hard to

5 replies2 likes

Anonymous

Hey I am on Medial • 9m

Learning per second in watching a reel is less, no matter how informative it is, because retention is low due to lower attention span. I bet you guys, while doomscrolling, cannot recall what you saw 5 reels ago.

4 replies7 likes

Sanskar

Keen Learner & Explo... • 3m

The Entertainment Revolution We all are aware about the effects of short form content which became popular with the arrival of TikTok. Let it be Instagram reels, YouTube Shorts, TikTok or any other short video app we all have spent several hours sc

0 replies5 likes

Anuj Gupta

Chairman - JeetRam H... • 1m

Team Medial Please Never Introduce a Feature of Videos like Reels. Because I have seen everything on LinkedIn in their video section except the GRWM Videos 🤣

0 replies23 likes

Karan Sahu

Founder • 9m

If you ever get overwhelmed and exhausted and pick up your phone to rest for a few minutes, which turns into hours of doom scrolling, you should try to listen to music ( no matter which genre ) instead of spending hours on short videos. It always wor

0 replies5 likes